Cruel optimism, social media and big tech
Exploring the intersection how big tech uses cruel optimism to respond to criticism re social media and mobile tech stealing our attention — and including the perspective of people who rely on social media for a living. Do they truly believe in it?
Finally someone said it out loud
Ah, the age old question!
Why do we do this though? Most of us marketers are smart and perspicacious, how did we fall for this trap? Or are we here just because we had to carry on with the times?
Might explain why other forms of marketing aren’t as pursued as social media and advertisement
In the beginning there was the internet.
