Do marketers make the internet a worse place? Specifically digital and social media marketers

if it's a well-thought out, well targeted, well positioned campaign then it's not really a hindrance to anybody. If I'm a DIY enthusiast genuinely needing to buy some new plyers, and I come across an advert for some new fancy plyers, that's a good thing.

The marketers are along for the ride for a bunch of reasons but also because the methods of content aggregation and sharing while maintain control and more than their fair share of the revenue made so many of the other places people used to advertise spiral into irrelevance.

In the beginning there was the Internet, and the marketers did proclaim, "behold, a vast and untapped opportunity to creat customers". And those that came first built things, and were proud. "Look at the things we built, like advertising platforms and product analytics, and look at what we can measure"! And these people, rich from their forays into... See more