More Sales Please: Promote your small business online, make consistent sales, grow without the grind

With social media, it’s never about creating a long form masterpiece, it’s about greeting your audience where they are, with snippets of information that, over time, add up to a compelling amount of connection and confidence in you.

Confidence content shares what you’re thinking and doing,

Connection content Connection content is how you greet new people into your world. It helps the colder end of your audience who don’t know you yet, find those initial threads of curiosity that will capture their imagination and make them want to find out more. Connection content incorporates stories and personal brand elements that draw people into

People your content is for: • People who are actively looking for the thing you’re selling. These could be people

No amount of in-person networking will get you in front of as many ideal clients as quickly as social media can.

bring human connection and personality to scale and to stay front of mind.

Pick 3–5 and before you work with any one client, brand partner, podcast host, ask yourself if they align with these. Let them guide you in your decision-making process and to keep you true to

what’s driving you personally? • What’s your unique point of view on the subject matter within your industry? • How do you connect your skillset with the wider world?

What do you want your audience to know about