More Sales Please: Promote your small business online, make consistent sales, grow without the grind

Ninety-five per cent of buying decisions are driven by the emotional areas of our brain (the limbic system).13 In almost no cases is a purchase driven by low-vibe emotions or solely logic. We all have things we want to be better at, have more of, do more efficiently or by using less personal resource.

The emotional connection that exists between you and your client must be established before the features or details of your specific services will capture attention. It is the emotion or sense of feeling that fuels a purchasing decision.

Online marketing is 50% what you’re selling, and 50% who you are as a business owner and human being.

No matter how many times you ask, your followers won’t buy from you until they want to.

No amount of in-person networking will get you in front of as many ideal clients as quickly as social media can.

A great small repeatable action is to keep inviting people onto your email marketing list. It’s the absolute best place to sell from a content marketing perspective. People find me via Instagram, my podcast and personal recommendation, make their way on to my email list – then buy.

Gerald Zaltman found that when it comes to decision making it is not pure logic, but in fact our emotions, that play the predominant role in most of the decisions we make, every day.

A super common mistake I see is assuming these things are obvious. Unless you weave them into your narrative: they’re not.

Your personal brand tells the story of who you are outside the products you sell, that helps your audience connect not just with your business, but also with you as a person. It helps people who don’t know you yet, buy into the reason behind what you do. It brings everything that you’re about together in a way that makes sense – both to you and to

People your content is for: • People who are actively looking for the thing you’re selling. These could be people