Expert Secrets: The Underground Playbook for Converting Your Online Visitors into Lifelong Customers

Status as I’m defining it here has nothing to do with how other people perceive you, but rather with how you perceive yourself. Almost every choice in your life has revolved around status—whether you know it or not.

MARKET SELECTION SECRETS BY STEVE J LARSEN

Be the Man and Warrior Book

Core market → submarket → niche Health → nutrition → ketogenic diet Health → nutrition → paleo diet Health → nutrition → carnivore diet Health → weight loss → weight loss for women Health → weight loss → weight loss for college students Health → weight loss → weight loss for couples Wealth → real estate → short-selling houses Wealth → real estate →

Question #1: Would people in this submarket be excited about the new opportunity/frameworks you will be presenting them? I want you to start thinking about the new frameworks you are creating. Because you will be pulling people from this submarket into the new niche that you are creating, it’s important to make sure they will be excited about what

HOW TO TEACH YOUR FRAMEWORKS Figure 2.1: To teach your framework, introduce it, tell a story about how you learned or earned it, share the strategy (the what you do), teach the tactics (the how you do it), and show how it has worked for others.

HOOK, STORY, OFFER: My Three-Step System for Grabbing Your Dream Customer’s Attention and Getting Them to Pay You What You’re Worth! So your framework description should fit into this sentence: ______________________________: (your framework name) My ________-step framework (or system, process) for _______________________________ (insert result).

What are the other submarkets inside my core desire that people are using to try to get that desire met? What is the submarket that my product or service fits into?

My assignment to him was to find 20 or 30 other gurus who were already in his market, consume everything they had to offer, see what they were teaching, and figure out where he could carve his own unique spot in that ecosystem. There are so many people who want to start a business, and they just start creating things without really understanding th