Ana Fragoso

@anapaulafragoso

Slow Marketing, Slow Business and how slow movement and conscious marketing can impact the way we market ourselves and do business, have been my research subject for 4 years now. I believe that consciousness and self knowledge are deeply connected to the way we build businesses and its totally possible to use it to have a business that thrives in the long term. I'll be curating content that inspires me to keep moving towards this reality, and proving that it's possible!

anafragoso.com

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You’ll get more honest feedback that will help you improve your business rapidlypotential clients who end up not working with you will still refer you because they felt so respected and understood by you.

Tad Hargrave • Seven Principles & Seven Practices on Empathy in Marketing - Marketing For Hippies

Metrics: The New Meaning of Life

One of the most insidious effects of algorithmic curation is its redefinition of success. In the pre-digital age, greatness was measured by critical acclaim, cultural impact, or historical longevity. Today, it is measured by metrics: views, likes, shares, and subscriptions.

This shift has profound implications for cre... See more

Dr. Felix S. Grenwood • Algorithms of Mediocrity — william

Thrive without social media

Courses

Courses are newsletters that teach readers a new skill, habit, or lesson. But unlike most newsletters, which might go out every day, every week, or every month, Courses have two unique features:

They’re automated, so if you sign up today, tomorrow, or a year from now, you’ll get the full series of emails. (Courses are built a lot like a wel

Dan Oshinsky • Article

Newsletter World

According to Eleanor Stern, a TikTok video essayist with nearly a hundred thousand followers, part of the problem is that social media is more hierarchical than it used to be. “There’s this divide that wasn’t there before, between audiences and creators,” Stern said. The platforms that have the most traction with young users today—YouTube, TikTok, ... See more

Kyle Chayka • Why the Internet Isn’t Fun Anymore

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Destination newsletters

These newsletters don’t try to get readers to click out — they want to keep readers in the inbox. Most of the content is provided right there as you scroll through the email. While a Destination newsletter may include a few external links, the newsletter itself is the destination.

When I think about Destination newsletters, I... See more

Article

Newsletter World

One more time: If you push people, they will push back to preserve their own autonomy – even if it means doing something that might hurt them.

Tad Hargrave • Seven Principles & Seven Practices on Empathy in Marketing - Marketing For Hippies

2016: Instagram algorithm total change

In July 2016 Instagram publicly stated that their algorithms were changing because people missed 70% of posts. The sequence of posts became determined by the following factors:

Likelihood that the content is interesting for users

Relationship with the user posting (whether you are relatives, friends or coworker

Andrey Kozinskiy • How the Instagram Algorithm Works in 2024 and how to beat it?

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Data

REDEF ORIGINAL: Age of Abundance: How the Content Explosion will Invert the Media Industry

Matthew Ball redef.com

Thrive without social media

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It’s not enough to define the problem or issue; thought leadership should guide the reader.

Paul M. Kaplan • Essentials of Thought Leadership and Content Marketing: Boost Your Brand, Increase Your Market Share, and Generate Qualified Leads

Thought Leadership