Ana Fragoso

@anapaulafragoso

Slow Marketing, Slow Business and how slow movement and conscious marketing can impact the way we market ourselves and do business, have been my research subject for 4 years now. I believe that consciousness and self knowledge are deeply connected to the way we build businesses and its totally possible to use it to have a business that thrives in the long term. I'll be curating content that inspires me to keep moving towards this reality, and proving that it's possible!

anafragoso.com

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Here is probably where everything starts: ad-driven platforms (Facebook, Instagram, Youtube) only reward top creators. Mid and small-size creators are left out - no matter how engaged their audience is. Long story short, mid and small-size creators desperately need new tools to engage and monetize their community.

Ariel Renous • The Future of Social

O futuro das redes

in any work of art there are details and orders and relationships that take time to perceive.

Jennifer L. Roberts • Harvard art historian Jennifer Roberts teaches the value of immersive attention | Harvard Magazine

Sendo empreendedora solo

New social networks have typically struggled to monetize due to their small audience sizes, as they are unable to achieve the scale to make meaningful revenue from advertising. Paid communities, however, supply an engaged and paying audience, providing an alternative route to sustainability for independent social networks.

Subpixel Space • Come for the Network, Pay for the Tool

Crescer sem as redes sociais

“How can the soul or the world be re-enchanted once it has lost the enchantment? Only by returning to the story of the soul and retelling it up to the point of fracture; only by placing our story within the context of the greater song.

In recommendation media, content is not distributed to networks of connected people as the primary means of distribution. Instead, the main mechanism for the distribution of content is through opaque, platform-defined algorithms that favor maximum attention and engagement from consumers. The exact type of attention these recommendations seek is... See more

Michael Mignano • The End of Social Media

Crescer sem as redes sociais

Understandably, to many of us, the idea that marketing could possibly be a connective, or even spiritual, activity seems pretty outlandish. In fact, marketing often seems to be the very antithesis of spirituality. But this is only because most marketing we see has been created from a place of Disconnection--from Self, others, our businesses and the

Lynn Serafinn • The 7 Graces of Marketing: How to Heal Humanity and the Planet by Changing the Way We Sell

find an offline way to engage with your community through events, conferences, local meetups, and other non-social media engagements because--despite how connected we are--word of mouth/personal referral is still the best way to get clients in any service industry.

Article

Crescer sem as redes sociais

Composure isn’t confidence as much as comfort in our own skin. We’re not leaning forward or back, we’re sitting up straight and comfortably inside of ourselves. This is the ground of win/win. We are committed to everybody’s needs being met – including our own.

Tad Hargrave • collapse, posturing and composure - Marketing For Hippies

How to like everything more - by Sasha Chapin How to like everything more

Sasha Chapin sashachapin.substack.com