Why the most valuable newsroom KPI is no longer reach but belonging | The Audiencers
Heiko Scherertheaudiencers.com
Why the most valuable newsroom KPI is no longer reach but belonging | The Audiencers
value comes from reciprocity, not reach
The Connection Economy: I Want to Invest in the Systems That Rebuild Belonging
Building Habit—Not Page Views—Matters Most For Keeping Subscribers, Data Analysis Finds
Mark Jacob • Medill Study Identifies ‘Paradigm Shift’ in How Local News Serves Readers
We must reevaluate reach, views and ad-revenue as our go-to metrics of success, and instead aim towards the worth of depth. Call it the invaluable intensity of love. After all, we only care about what we can measure. And passion is a murky metric.