Why the most valuable newsroom KPI is no longer reach but belonging | The Audiencers
Heiko Scherertheaudiencers.com
Why the most valuable newsroom KPI is no longer reach but belonging | The Audiencers
đ Ask a CM: 'What metrics should I look at to measure community success'
campaign-archive.comus8.campaign-archive.com
True loyalty is emotional and irrational, and often at odds with our survival instinct. To achieve it, brands are better off with membership programs than the point schemes. Figuring out a good membership scenario is even more important today with a proliferation of subscription models, private chat rooms, and an ever-increasing costs of paid socia... See more
Ana Andjelic ⢠From Loyalty to Membership
âTime Well Spentâ is a better metric for content than popularity (likes, clicks, or views). But the internet doesnât reward that - nearly every content platform today is optimized for popularity, not value, and this has led us astray, promoting fear based, viral content instead of things that are worth our time.