Agalia Tan
The world is getting larger because I can now look everywhere when I want
to find something (or someone). That means that the amount of variety is
staggering, and it means I can define my world to be exactly what I have an
interest in—and find my preferences anywhere on the planet.
At the same time, the world is getting smaller because the categories a
... See more“Chaos is a different word for risk. Tension and complexity are the differences between safe art and art that's willing to push boundaries and make people nervous or, better yet, question the status quo”
[KAREN WONG_CREATIVE CONSULTANT]
— Age of Relevance
... See moreEverybody should be thinking of their brand as a character. It loosens what you can do and are allowed to do.
Our competition is not other brands in the category, we don't give a shit about what others in the category are doing.
The competition is the other things that are in your feed; that really funny comedian, that meme account, your best frienWhat are you optimising for?
Let go of the 'shoulds.' Life is full of 'shoulds' - you should go to that event, you should answer that text, you should do the laundry, etc., but at the end of the day, they are 'cans' and you determine if and when you act.
“The shortest distance between two people is a story.” ― Patti Digh
