Sublime
An inspiration engine for ideas
As behavioral scientists, we have to lean into that multiplicity.
Matt Wallaert • Start at the End: How to Build Products That Create Change
Edward O. Wilson, “Selfishness beats altruism within groups. Altruistic groups beat selfish groups. Everything else is commentary.”
Atkins, Paul W. B.;Wilson, David Sloan.;Hayes, Steven C.; • Prosocial
our behavior is driven by an imaginary interaction with what he calls the impartial spectator—a
Russ Roberts • How Adam Smith Can Change Your Life: An Unexpected Guide to Human Nature and Happiness
remarkable specificity of micro-motives.
Todd Rose • Dark Horse: Achieving Success Through the Pursuit of Fulfillment
(the “fundamental attribution” effect).
Laurence Endersen • Pebbles of Perception: How a Few Good Choices Make All The Difference
“illusion of rationality.”
Peter Sims • Little Bets: How breakthrough ideas emerge from small discoveries
The Science of Influence
Laurence Endersen • Pebbles of Perception: How a Few Good Choices Make All The Difference
be something other than the person we thought we were is always unsettling.
Timothy Butler • Getting Unstuck: A Guide to Discovering Your Next Career Path
Slightly broadening these findings, social scientists have found that they can "prime" people into certain forms of behavior by offering simple and apparently irrelevant cues. It turns out that if certain objects are made visible and salient, people's behavior can be affected. Objects characteristic of