Sublime

In terms of rational, classical economics, this result makes no sense. The addition of one alternative—which hardly anyone wanted—caused the share of respondents’ choosing the combination to rise sharply.

In two preregistered laboratory studies, we approached a total of 209 participants (“Experi- encers”) with a highly intrusive request: to unlock their password-protected smartphones and hand them over to an experimenter to search through while they waited in another room. A sepa- rate 194 participants (“Forecasters”) were brought into the lab and a

The Results Both my core values and my attitudes affect how I choose my behavior. Together they form my core behavior, the real person I want to be. My core behavior is how I act in complete freedom, without the influence of any external factors at all. You probably already see the issue here: When are we ever completely free from external influenc

consistency, reciprocation, social proof, authority, liking, and scarcity—are

Two University of Zurich researchers were equally curious: The Swiss nuclear incentive study, titled “The Cost of Price Incentives: An Empirical Analysis of Motivation Crowding-Out,” was conducted by Bruno S. Frey and Felix Oberholzer-Gee. It was published in the American Economic Review 87 (1997): 746–55. forty students sat with number 2 pencils:

The principles—reciprocation, liking, social proof, authority, scarcity, commitment and consistency, and unity—are discussed both in terms of their function in society and in terms of how their enormous force can be commissioned by a compliance professional who deftly incorporates them into requests for purchases, donations, concessions, votes, or

Mihaly made the case for “positive psychology”: that we should primarily focus on the things that make life worth living, and find ways to boost them.

What makes logical sense for action in the outside world does not necessarily make psychological sense in the world of thoughts and feelings.

If people know their preferences, and know that they dislike the outcome that is embedded in the default, they will probably change it.