Our goal with Insight is to give the web (in particular on mobile) a fighting chance by exhibiting how it can be more powerful than a closed ecosystem and give more control to the end-user. We do this by showcasing the web's infinite extensibility and customizability for common use cases like search, shopping, reading and cooking.
When it comes to the specific question around products built to be engaging, that is what they should do. “Hey, Netflix, can you please make shitty shows? Because I like to watch your shows a lot. Hey, Apple, your devices are really user-friendly. Can you please stop making them so user-friendly?” No. We want these products to be engaging. This isn... See more