On Information
the past, present, and future of how we find, monetize, and relate to information.
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On Information
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But what is happening now isn't just automation replacing routine tasks. We really do have a restructuring of how value is created and distributed. Unlike previous technological revolutions that primarily transformed physical production, AI transforms meaning-making itself, changing how we create and distribute value. The Ghibli AI trend is a perfe... See more
Kyla Scanlon • Studio Ghibli AI, Classified Leaks, and the Context Shift
context is king
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Back in 2018, I explained this dynamic to Facebook’s head of NewsFeed, warning him that when BuzzFeed creates “meaningful content, it doesn’t get rewarded...the content that is working isn’t our best content” and I explained that the “entire digital media industry is faced with this dilemma. Do you make negative and polarizing content to win on Fac... See more
Jonah Peretti • The Anti-SNARF Manifesto
But the bigger loss of human agency comes from the billions of people that use these apps. These deep learning AIs are designed to maximize the time we all spend on these apps. While you are reading this memo, you are probably jonesing to switch over to Instagram or TikTok. It turns out when an app company doesn't care about content and asks an AI ... See more
Jonah Peretti • The Anti-SNARF Manifesto
The news stories and journalism that break through aren’t the most important stories, but rather the stories that can be shaped into SNARF.
the world is becoming harder to understand