Business model shapes outcomes. In a subscription based model, you build tools people use and pay for. In an ad-based model, you build engagement hacks.
As Tristan Harris put it:
“we've moved away from having a tools-based technology environment to an addiction and manipulation based... See more
when all information is perfectly catalogued and perfectly analysed by perfect tools that present them perfectly to us at the perfect time in the perfect way…
…we will finally see how it was actually courage we needed all along, more than information