Indy Neogy

one of the latest big theories in neuroscience says that humans are fundamentally creatures of prediction, and not only is creativity not at odds with that, but it actually goes hand in hand with improving our predictive power. Life itself, in this view, is one big process of creatively optimizing prediction as a survival strategy in a universe oth... See more

What do you wish Strategists would do more of?

• “Find opportunities for action, and not just diagnostics.”


• “Choices. Most planning presentations open up possibilities but do not close them. They are exploratory; they analyze issues but never make choices, and for me, strategy is about choosing.”

How do you judge whether a creative brief is good or no

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I believe that our creativity grows like sidewalk weeds out of the cracks between our pathologies—not from the pathologies themselves. But so many people think it’s the other way around. For this reason, you will often meet artists who deliberately cling to their suffering, their addictions, their fears, their demons. They worry that if they ever l

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