Indy Neogy

But that’s physics, and physics deals with the natural. Engineering, on the other hand, is a science of the artificial , and it would be downright strange to insist that engineering artifacts have no purpose or telos.

Expand the diversity of building blocks . As Goldberg puts it, diversity is a necessary condition of selectorecombinative success. The broader our ecology of notes, the greater the combinatorial possibility.

• In what ways might we increase the diversity of our notes?

Creators pay with effort. They put in the work to create a product in the hopes the audience consumes and engages with it. Audience members, on the other side of this interaction, pay for this effort with attention.

1 key takeaway:

Next time you are faced with uncertainty or change, follow the four 4P’s:

1. Pause and collect yourself.


2. Process by naming your emotion.


3. Plan by assessing your skills, capabilities, and resources.


4. Proceed , treating your next steps as experiments and adjusting as you go.

I said earlier that if we want to encourage creativity, we should just get out of its way. That was an ambiguous statement and I’d like to clear up some of the ambiguity. I will insist that creativity is not rare at all, which becomes clear once we identify the obstacles, organizational and personal, that get in its way.

Is creativity really scarce?... See more