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Cool forms of media, on the contrary, require a good deal of audience participation. They generally give less information than hot forms of media, so it requires the audience to do what McLuhan calls filling in the gaps of the story. Examples of this could be something like a Skype or Zoom video discussion group where people can ask questions, stor... See more

Crypto Bezos would certainly appreciate that web3 makes digital objects ownable. If Amazon changed the cost structure by shifting from expensive retail to cheaper warehouses, NFTs would give Bezos the opportunity to lower costs even more dramatically by selling ownable, provably unique and scarce digital items.

The platform enables you to start a business.

The main reason for the harm today’s internet platforms cause is the misalignment in incentives between users, creators & the platforms — or demand, supply and platform incentives. And a lot of it comes down to advertising-based business models.

Cravings, CraveIt, Tastemade — cooking/eating hobby

In the context of “attention exploiting media” where there is a premium placed on getting as many eyeballs as possible — this new potential for weak affinity becomes an operational mandate. A social platform that lacks the ability to filter or block unpleasant participants will quickly be outcompeted by one that has that capacity.