But the presence of normies was what made social media worth tuning into. In their wake, like detritus on a once busy beach, there will be only dry corporate marketing, A.I.-generated slop, and dreck from thirsty hustlers attempting to monetize a dwindling audience of voyeurs.
We might also be heading toward something like Posting Zero, a point at which normal people—the unprofessionalized, uncommodified, unrefined masses—stop sharing things on social media as they tire of the noise, the friction, and the exposure. Posting Zero would mean the end of social media as it was once conceptualized, as a real-time record of the... See more