This brings anyone in the social media game an important lesson: enabling and preserving a path from newcomer to middle class is crucial for maintaining a moat. When it becomes too hard to “make it” in established channels, the door opens for new channels to take off.
"when the underlying message behind a photo isn’t just “I’m still alive and I want you to pay attention to me right now please,” but “this thing I’m sharing is making me feel really alive, and I’m excited to share it with you because I think it’s worth your attention.” (Nozlee Samadzadeh)