The traditional follower model—popularized by Facebook, Instagram, and Twitter/X—allows people to grow their distribution channels and retain them for future distribution. We’re all familiar with these. They come with five problems:
Follower-based distribution: It is easier for people with large followings to distribute new
I worry about people being able to trust the kinds of material that they see online as emanating from human beings, and what it means to spend most of your day in an environment in which you’re never sure whether you’re surrounded by people or bots.
Stop trying to make social networks succeed, stop dreaming of a universal network. Instead, invest in your own communities. Help them make long-term, custom and sustainable solutions. Try to achieve small and local successes instead of pursuing an imaginary universal one. It will make you happier.