The illusionary perception that social media has brought us closer has faded. Living a performative life for the Internet is a recipe for emptiness. What has been revealed is that we are alone. We crave connection. Wherever we end up going, we want it to be more real. This means we should probably stop supporting centralized platforms, even if they... See more
Spend some time on Substack, then spend some time on Twitter (X) or Facebook or any of the rest—it’s easy to see this is one of the best places on the internet. That doesn’t mean it’s perfect. We are still trying to figure out the best way to handle extremism on the internet. But of all the ways we’ve tried so far, Substack is working the best.
Critical Q for consumer social founders: are you building a content or context network?
The answer should drive your choice of KPIs, growth strategy, and resource allocation. Here's why 👇