The natural end state of marketplaces and social media is the eventual shift from user generated supply to professionalized supply/content. They can fight it for some time, but eventually there is no other way to keep scaling (or prevent power users from peeling off)
We tend to think of the problem of social media as a problem of disinformation - that is, of people receiving erroneous information and being convinced that false things are in fact true. Hence, we can try to make social media better through factchecking, through educating people to see falsehoods and similar. This is, indeed, a problem, but it is... See more
From 2002-2006, social media companies emerged with the explicit mission of "connecting the world," but the introduction of the feed and the like, plus the switch from friends to " followers " indicated a different pitch: "now, even you can a star."
It’s ultimately a math question: are you more likely to find compelling content from the few hundred people in your social network, or from the millions of people posting on the service? The answer is obviously the latter, but that answer is only achievable if you have the means of discovering that compelling content, and, to be fair to both... See more