I think the core, critical sin was choosing the advertising model to begin with. Brand advertising is not like direct advertisement, which is more programmatic. It requires something like a Disney to essentially give you a favor, because the only players that matter to them are Google and Facebook. Snapchat, Twitter, everything else did not matter.... See more
High-level overview on network effects (nfx):
- Frameworks for thinking about them
- Different kinds of nfx
- Other forms of defensibility
- Addressing bottlenecks to nfx
- Misconceptions around nfx
References @JamesCurrier... See more