Critical Q for consumer social founders: are you building a content or context network?
The answer should drive your choice of KPIs, growth strategy, and resource allocation. Here's why đ
I think success will be creating a vibrant community, particularly of creators, because I do think this sort of public space is really, even more than most other types of social networks, a place where a small number of people produce most of the content that most everyone consumes. So I think itâs really about creators more than it is about... See more
interesting comment by Adam Mosseri (head of instagram/threads) - Meta is clearly doubling down on a small percentage of large creators creating content to entertain the masses. This is entertainment media, not social media.
According to @mosseri IG usage follows this pattern.
1. DMs
2. Stories
3. Feed
With the more photos and videos being shared in the DMs than either other surface.
How could this information change your creative strategy?... See more
The difference becomes clear in how the feed responds to your behavior. Letâs say you click on a note about climate policy. In the old two-tower system, this single interaction would contribute minimally to your overall profile, especially if climate wasnât already one of your core subscription topics. The modelâs simplistic averaging approach... See more