Instead of asking whether or not a platform optimizes for engagement, it can be more helpful to ask how explicit or implicit these engagement signals are, and provide users with more controls to allow them to tweak their online experience.
Our model, which we call Form-From , characterizes social media based on (1) the form of the content, either threaded or flat, and (2) from where or from whom one might receive content, ranging from spaces to networks to the commons.
humanity is still adapting to the fact that ordinary people have broadcasting capability. cultural norms around this are still being negotiated in real time. it’s actually imo more disruptive than promethean fire; you can’t use fire to burn people on the other side of the planet