All about social networks

For example, since TikTok leans heavily on an algorithm to determine views for a video, your absolute follower count is less valuable than it might be on another platform where the follow graph is a stronger input to your success. On TikTok you’re only as good as your next video whereas on another platform your aggregate follower count might serve... See more

For example, Facebook ran an experiment where they sent people less notifications. Over the short term, the findings were pretty intuitive: sending people less notifications increased their satisfaction but decreased their engagement. However, over the long term, sending people less notifications actually increased their engagement, likely because... See more