But the constant changing of these privacy norms might only work to confuse our subliminal user habits even more. Our brains are increasingly disoriented by the different rules of each platform:
On LinkedIn, people can see if I view their profile.
On Instagram, people can see if I view their stories, but not their profile.
While Meta’s paid messaging tools brought in about $1 billion last year — peanuts compared to the whopping $132 billion the company earned from ads — paid messaging revenue is growing far faster than ad revenue and has more than doubled since early 2023.