Unlike vertical search aggregators, boutique search engines feel less like the Yellow Pages and more like texting your friends to ask for a recommendation. They have constrained supply, which is the foundation for their biggest moat: trust .
LLMs have three new capabilities that change the nature of search:
Intuitive leaps: LLMs can answer poorly written questions with spooky-accurate answers. Even when users only vaguely gesture towards what they are trying to say, LLMs can intuit what they actually mean.
Ingest and understand new materials: Because it’s easy to integrate an LLM into
google’s core problem is that it was built to organize a web that no longer exists. the open web has been replaced by walled gardens, discord servers, newsletters, private forums, & algorithmic feeds that are never exposed to search. worse, the visible parts of the web that google still indexes have been overrun by seo-optimized sludge,... See more