Future of Search and Context
sari and
Future of Search and Context
In an age of all information all at once + decision abundance
The new luxury is deep context + slowness
The job for the brand then, is to be able to create environment. That attracts someone to explore the depth of references
Reggie Jamestwitter.com
one thing I saw growing up in South London in the 1980s as supermarkets deployed was that small food shops tended to disappear, and then re-appear in new incarnations, providing service, curation and selection that supermarkets themselves couldn't match, for people willing to search them out and of course pay the premium, and where there was the... See more
ben-evans.com • Lists Are the New Search — Benedict Evans
Revisited: one thing I saw growing up with the Internet as Google grew, was that small lists and directories tended to disappear, and then re-appear in new incarnations, providing service, curation and selection that Google itself couldn't match, for people willing to search them out and of course pay the premium, and where there was enough interest to support this. They didn't scale - they didn't turn into chains of 30 indie directories networks - but they often prospered.
