Future of Search and Context

The problem with Google Search isn't ads. It's a problem of automation vs curation. What we need is a mimetic search engine¹ (not instead of Google but in addition to it). — ¹ https://julian.digital/2020/05/28/what-shopify-and-amazon-can-learn-from-mimetic-theory/... See more

I suspect billions of people will be happy to receive their answers to complicated queries directly on the search results page, uninterested in where the information comes from, so long as it’s accurate enough.

But to everyone who depended even a little bit on web search to have their business discovered, or their blog post read, or their journalism... See more