During the first few decades of the internet, we were taught to search for things in a certain way. We might type in “blue jeans,” for instance, or “black dress.”
Search is changing rapidly, as search gets smarter and more contextual. Observing younger people browse and shop, we see changes in real time. It’s becoming more common to search something... See more
To build the next big search engine simply focus on people.
It’s why people add “reddit” to their queries and prefer to search social — we want to see results from humans, not soulless SEO farms.