A sense of dread as I see this. We are slowly seeing the end of the open web.
- AI search powered experiences take away clicks from high quality publishers in aggregate +
- Crawlbots from AI companies not playing by the rules
leading to
- High quality publishers are looking to... See more
Unlike vertical search aggregators, boutique search engines feel less like the Yellow Pages and more like texting your friends to ask for a recommendation. They have constrained supply, which is the foundation for their biggest moat: trust .