google’s core problem is that it was built to organize a web that no longer exists. the open web has been replaced by walled gardens, discord servers, newsletters, private forums, & algorithmic feeds that are never exposed to search. worse, the visible parts of the web that google still indexes have been overrun by seo-optimized sludge,... See more
During the first few decades of the internet, we were taught to search for things in a certain way. We might type in “blue jeans,” for instance, or “black dress.”
Search is changing rapidly, as search gets smarter and more contextual. Observing younger people browse and shop, we see changes in real time. It’s becoming more common to search something... See more