Future of Search and Context

The problem with Google Search isn't ads. It's a problem of automation vs curation. What we need is a mimetic search engine¹ (not instead of Google but in addition to it). — ¹ https://julian.digital/2020/05/28/what-shopify-and-amazon-can-learn-from-mimetic-theory/... See more

Meanwhile, LLM results are probabilistic. 10 blue links are also probabilistic, but Google is giving you options - adding human curation by making you pick from a list of results. Using an LLM result is more like hitting ‘I’m feeling lucky’ - it requires more confidence

I've learned so much from @hubermanlab, but podcasts make recall and discovery challenging. Huberman AI uses the latest models from @openai to search every episode with Google-level accuracy and summarize the results. https://huberman.rile.yt