Future of Search and Context

I suspect billions of people will be happy to receive their answers to complicated queries directly on the search results page, uninterested in where the information comes from, so long as it’s accurate enough.

But to everyone who depended even a little bit on web search to have their business discovered, or their blog post read, or their journalism... See more

LLMs have three new capabilities that change the nature of search:

1. Intuitive leaps: LLMs can answer poorly written questions with spooky-accurate answers. Even when users only vaguely gesture towards what they are trying to say, LLMs can intuit what they actually mean.


2. Ingest and understand new materials: Because it’s easy to integrate an LLM into

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Unlike vertical search aggregators, boutique search engines feel less like the Yellow Pages and more like texting your friends to ask for a recommendation. They have constrained supply, which is the foundation for their biggest moat: trust .