“These are tiny companies from a revenue perspective and the audience sizes are huge out there. It is hard to fathom just how large the internet is. But that’s also why I’m a big fan of B2B media. When you throw something on a corporate card, which you can do with B2B media, fatigue is less of an issue. I’ve got an industry subscription. I don’t re... See more
Thankfully, the founders figured out a subtle shift in positioning around the time I joined that made a big difference. They kept all three core elements in place, but started pitching it as a newsletter platform rather than a paid publishing platform.
Meanwhile, LLM results are probabilistic. 10 blue links are also probabilistic, but Google is giving you options - adding human curation by making you pick from a list of results. Using an LLM result is more like hitting ‘I’m feeling lucky’ - it requires more confidence
It is still really hard for Builders and Customers to find each other. If you don’t believe me, just look at the cost of advertising. In an efficient world, Customers and Builders would be instantly matched at low cost. Instead, companies deploy hundreds of billions of dollars on marketing each year.