#401 - Rory Sutherland - The Psychology Of Transport, Google Maps & Bear Attacks

Economists and technologists have ignored the qualitative metrics that influence our psychological motivations involved in transportation

There are good and bad people that exist on every part of the political spectrum

SCARF – Status, Certainty, Autonomy, Relatedness, Fairness

“These reductionist metrics effectively treat humans as though they were freight, they turned transport into a logistics problem which free of psychology” – Rory Sutherland

“One reason political polarization tends to be confined to the young and(/or) stupid is this: anyone over 35 possessed of any observational nous has noticed that there is no correlation between political allegiance and basic decency as a human being” – Rory Sutherland recent tweet

We under-optimize transport around enjoyment, regret, fairness, and other qualitative metrics

Google maps only provide route options for speed and price, why not ease and beauty?

We are hitting the law of diminishing returns in the correlation between punctuality and passenger happiness