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5. On the capital raising front, venture capital should be the exception rather than the rule.

Maveron • Casper Aside, Consumer Brands are Thriving

Benchmark Part I

Matt Mazzeo Is Building a New Startup

Matt Sherman forwardthinking.substack.com

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eBoys: The First Inside Account of Venture Capitalists at Work

Randall E. Stross

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7. Only in rare circumstances does it make sense to raise significant institutional capital for a consumer brand early.

Maveron • Casper Aside, Consumer Brands are Thriving

The Maverick: Dispatches from an unrepentant capitalist

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ma Capital ($100k) Sequoia Arc (Variable) a16z Speedrun ($750k) LAUNCH ($125k for 7%)

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