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Casper Aside, Consumer Brands are Thriving
10. Revenue multiples are for SaaS companies. Consumer brands are valued on EBITDA multiples.
Maveron • Casper Aside, Consumer Brands are Thriving
9. You have no strategic value without EBITDA.
Maveron • Casper Aside, Consumer Brands are Thriving
8. Category determines your ceiling as a brand.
Maveron • Casper Aside, Consumer Brands are Thriving
7. Only in rare circumstances does it make sense to raise significant institutional capital for a consumer brand early.
Maveron • Casper Aside, Consumer Brands are Thriving
6. Capital cannot accelerate growth for (most) consumer brands.
Maveron • Casper Aside, Consumer Brands are Thriving
5. On the capital raising front, venture capital should be the exception rather than the rule.
Maveron • Casper Aside, Consumer Brands are Thriving
4. Learn to thrive in a multi-channel world.
Maveron • Casper Aside, Consumer Brands are Thriving
3. Brands can no longer attain hyper-growth using digital Facebook and Google advertising.
Maveron • Casper Aside, Consumer Brands are Thriving
2. Brands starting in niche communities take longer than mass market brands to begin to scale and cannot authentically accelerate their early growth path with outside capital.