Naz Aiman
@naz
noun: creative
a person whose job involves producing creative content, a maverick.
Naz Aiman
revcom.uno
The three-tiered program covers key areas through written and video modules with quizzes. Topics include understanding industry terms and guidelines, enhancing creator profiles and pitches, analyzing metrics, setting rates, communicating professionally with brands, and executing brand collaborations successfully.
As participants complete each tier, ... See more
As participants complete each tier, ... See more
Cecilia Carloni • 82% Of Gen Z Wants Full-Time Creator Careers - Here's The Program Helping Them Succeed
If history tells us anything here, viewers will start gravitating towards less professional video content, not more. Scripted College Humor skits always seem to devolve into random Vines. I mean, just look at Reesa Teesa’s 50-TikTok-long story from last month. Tastes are clearly changing.
Garbage Day • Welcome to the video bloat era
What happened in socials and media?
“Fans are by definition not neutral people,” Stacey Lantagne, a law professor who studies fandom, told me on Wednesday. “You’re not going to be critical of the thing you’re stanning.”
This is, from a traditional journalism perspective, rather bonkers. Business reporters are generally expected not to trade individual stocks, much less the stock of a specific company they’re investigating. In this case, it isn’t the reporters doing the trading — it’s their bosses.
Andrew Deck • A new kind of activist journalism: Hunterbrook investigates corporations (and hopes to make bank trading off its reporting)
The unhinged socials and Content inspo
The future of content is AI.
We are at the precipice of an explosion of consumption and spending in what I call the
Community Economy
- a segment of Media focused NOT on pure reach, but rather built entirely around monetizing the passions of specific audiences.
Community Economy
- a segment of Media focused NOT on pure reach, but rather built entirely around monetizing the passions of specific audiences.
Evan Shapiro • I AM A CREATOR
Operation Watermelon works by going on big influencers' pages and then commenting on stuff, such as Gaza. All they do is leave a comment and click the like button on all the other comments. Once enough people comment, the search bar will actually flip to something like a blue search link. And that way people in the comments who don't know what's going on, will click this and be taken to helpful information.
Can’t afford an outdoors? Use CGI.
☀️WE DID IT!!! The temperature reached 75° F in NYC this afternoon. To celebrate, we partnered with @shakeshack to unlock half-off shakes at all NY/NJ Shacks. Use the code SUNSOUT to order on the Shack App. Get a shake and start celebrating!! Send us a pic with your shake!!
Partnering with a local weather/meme/guide account on a (somewhat) unpredictable moment.
Eg; Dunkin’ doing hot coffees for the first snow next winter or Supergoop! sunscreen giving a promo code for a city hitting a certain UV index.
By documenting this $2 million dollar mistake on TikTok, the video quickly went viral and racked up over a million views in just a few days.
Here’s why this type of content works so well on TikTok:
Irresistible hook: The video begins with admitting they “accidentally sent an email to their entire database with a $25 birthday voucher regardless of their birthday month” and viewers feel compelled to watch till the end to see how it all gets resolved.
It feels authentic: The brand utilizes screenshots of text messages, and behind-the-scenes conversations with an irate boss that makes it feel like this was an actual error rather than just another marketing ploy.
Creates FOMO: By mentioning in the video that customers are already spending and using their codes, the brand piques the curiosity of viewers who want in on the deal as well. This presents a great opportunity to capture new customers at a low cost. The brand quickly posted a follow-up video offering the code to their TikTok community as well.
This type of ‘shock and tell’ content is a great way to increase engagement on TikTok and a smart way to get a lift in sales.
However, it’s probably best to only use this tactic once so you don’t erode customer trust over time.