The unhinged socials

• “TikTok has made commenting ‘cool’ and it has allowed us to find our ‘voice’ on the platform and show off our personality,” Brommers added. “We leverage the comments section to engage in real time and have learned that more positive interactions with customers equates to direct follower growth. 

• Starry takes a “quantity over quality” approach to its commenting strategy, which “feels so counterintuitive to marketers that want to manicure every piece of consumer communication,”

• “be additive to the conversation”

• “If there’s a post that looks like our audience would like it, we are going to be the first [brand] to comment and we’re going to do something that adds a little wit and shows knowledge of the cultural zeitgeist,”

• “We’re going to drop that breadcrumb there, and then when they go back to our page, they’ll get the full cake.”

• https://adage.com/article/digital-marketing-ad-tech-news/why-slim-jims-tiktok-aggressively-commenting-user-accounts/2426376

The future of content is AI.

So, its called “shock intro” video, https://www.tiktok.com/@.centralhoustonnissan has cracked virality with shock value video continuation.

The strategy is simple, and with a little creativity:

• Scroll the FYP on TikTok until you come across a viral video with a shock intro.

• Figure out how to use it as a hook for whatever it is you’re selling. Voila.

• This is a certified wave, and a new trend that I’d recommend taking advantage of before it fizzles.

r/showerthoughts content repurposed as a podcast clip.

Brands tapping into Beyoncé, Taylor Swift or any trending pop culture news.

Most of the major European football clubs are having fun with ALT text on X last week.

PR stunt package.