Naz Aiman
@naz
noun: creative
a person whose job involves producing creative content, a maverick.
Naz Aiman
revcom.uno
TikTok has launched a new hub to promote Taylor Swift’s new album where you can earn in-app rewards for completing certain tasks, like following Swift’s account on the platform.
What happened in socials and media?
Most modern media product-recommendation sites owe at least something to the Wirecutter Its proposition was simple: It would publish straightforward tech recommendations from expert editors who knew what they were talking about, launching with short articles with titles like “The Great TV I’d Get” — a pointedly concise, authoritative counterpoint to churned out gadget coverage.
It would show its work, describing research methods, asserting its writers’ authority, and, when relevant, sharing testing methodology.
Gradually, it grew into an operation that more closely resembled Consumer Reports, its clear predecessor, with a sizable staff, testing facilities, and, eventually, detractors invested enough in its credibility to argue that it had, at various points, lost its way.
Other examples including; https://nymag.com/strategist/, https://apnews.com/buyline-personal-finance/, https://time.com/personal-finance/
Someone went extremely over the top and did something 99.9999999% would not.
Growth Newsletter #172 from Demand Curve
Find something that no one in your industry has ever done or is likely willing to do, and do it in a way that makes your product an integral part of the story.
👉 Rhode Booth at Coachella
👉 Poppi and their ‘coachEARLEa’
👉 The popular 818 Outpost
👉 And even Poosh at Coachella!
👉 Poppi and their ‘coachEARLEa’
👉 The popular 818 Outpost
👉 And even Poosh at Coachella!
Paul Boulet • 4 Top Coachella brand activations in 2024 - Click Analytic
This engaging element is clever but it’s the campaign film that really stands out in our eyes. Adopting the style of an investigative-style documentary, the ad completely nails the look and feel of that type of program. There are the blurred faces, the muffled voices and all the shocking twists and turns you would expect.
Ad of the Day: Marmite becomes contraband in exposé documentary
📣 BIG BARBIECUE NEWS! Starting today, you can find our limited-edition Barbiecue Sauce in @tescofood supermarkets NATIONWIDE 🎀 What perfect pink meal are you going to make?👇 #Barbie #Barbiecue #heinz
instagram.comHeinz x Barbie = Barbiecue
The Creative Act: A Way of Being
by Rick Rubin
Milly runs the community for “generalists”.
Problem: Most people don't know they're generalists
Solution: A mark for generalists 🌀 (to rep their squiggly career)
Grows the category. Grows her community. A clever loop.
Nando's only rewards its highest-profile fans with their black 'High Five' cards in return for publicity.