What happened in socials and media?
Most modern media product-recommendation sites owe at least something to the Wirecutter Its proposition was simple: It would publish straightforward tech recommendations from expert editors who knew what they were talking about, launching with short articles with titles like “The Great TV I’d Get” — a pointedly concise, authoritative counterpoint to churned out gadget coverage.
It would show its work, describing research methods, asserting its writers’ authority, and, when relevant, sharing testing methodology.
Gradually, it grew into an operation that more closely resembled Consumer Reports, its clear predecessor, with a sizable staff, testing facilities, and, eventually, detractors invested enough in its credibility to argue that it had, at various points, lost its way.
Other examples including; https://nymag.com/strategist/, https://apnews.com/buyline-personal-finance/, https://time.com/personal-finance/
editorial strategy
Alex Dobrenko and • 30 cards
“Fans are by definition not neutral people,” Stacey Lantagne, a law professor who studies fandom, told me on Wednesday. “You’re not going to be critical of the thing you’re stanning.”
Media Buying Briefing: How influencer agencies are adapting to TikTok’s SEO incentives
Antoinette Siudigiday.com“Besides the risk of diminishing authenticity, Ray also raised the issue of how TikTok will handle content moderation with this search content and rankings. It’s unclear how TikTok will verify or implement safety measures when rewarding high-value content that may pose dangers to users or promote misinformation.”