What happened in socials and media?
Most modern media product-recommendation sites owe at least something to the Wirecutter Its proposition was simple: It would publish straightforward tech recommendations from expert editors who knew what they were talking about, launching with short articles with titles like “The Great TV I’d Get” — a pointedly concise, authoritative counterpoint to churned out gadget coverage.
It would show its work, describing research methods, asserting its writers’ authority, and, when relevant, sharing testing methodology.
Gradually, it grew into an operation that more closely resembled Consumer Reports, its clear predecessor, with a sizable staff, testing facilities, and, eventually, detractors invested enough in its credibility to argue that it had, at various points, lost its way.
Other examples including; https://nymag.com/strategist/, https://apnews.com/buyline-personal-finance/, https://time.com/personal-finance/
editorial strategy
Alex Dobrenko and • 30 cards
“Fans are by definition not neutral people,” Stacey Lantagne, a law professor who studies fandom, told me on Wednesday. “You’re not going to be critical of the thing you’re stanning.”
Media Buying Briefing: How influencer agencies are adapting to TikTok’s SEO incentives
Antoinette Siudigiday.com“Besides the risk of diminishing authenticity, Ray also raised the issue of how TikTok will handle content moderation with this search content and rankings. It’s unclear how TikTok will verify or implement safety measures when rewarding high-value content that may pose dangers to users or promote misinformation.”
Zack Whittaker • Government spyware is another reason to use an ad blocker | TechCrunch
Piet van Niekerk • "The death of media is greatly exaggerated”: Insights from media maven Simon Owens
It’s at the CRM level where a publisher understands their audience and who they are. A bunch of unknown visitors has little value, but a database of direct connections... See more
Brian Morrissey • CMS to CRM
One Thing • 🟧 The disappearing Insta grid
“Snapchat and BeReal understood this preference shift long ago. And now, scrubbing your feed is a way of taking some control back, refusing to put your past on display. It’s a design choice. Embracing negative space. Making anti-brand the brand. Refusing to participate in the popularity contest and the attention economy.”
what is Social Media doing to us?
Jerod Morris and • 227 cards
Community Economy
- a segment of Media focused NOT on pure reach, but rather built entirely around monetizing the passions of specific audiences.