Content inspo
My inspiration dump for any creative campaign is here, plus yours.
Content inspo
TikTok has launched a new hub to promote Taylor Swift’s new album where you can earn in-app rewards for completing certain tasks, like following Swift’s account on the platform.
Someone went extremely over the top and did something 99.9999999% would not.
Growth Newsletter #172 from Demand Curve
Find something that no one in your industry has ever done or is likely willing to do, and do it in a way that makes your product an integral part of the story.
👉 Rhode Booth at Coachella
👉 Poppi and their ‘coachEARLEa’
👉 The popular 818 Outpost
👉 And even Poosh at Coachella!
👉 Poppi and their ‘coachEARLEa’
👉 The popular 818 Outpost
👉 And even Poosh at Coachella!
Paul Boulet • 4 Top Coachella brand activations in 2024 - Click Analytic
This engaging element is clever but it’s the campaign film that really stands out in our eyes. Adopting the style of an investigative-style documentary, the ad completely nails the look and feel of that type of program. There are the blurred faces, the muffled voices and all the shocking twists and turns you would expect.
Ad of the Day: Marmite becomes contraband in exposé documentary
📣 BIG BARBIECUE NEWS! Starting today, you can find our limited-edition Barbiecue Sauce in @tescofood supermarkets NATIONWIDE 🎀 What perfect pink meal are you going to make?👇 #Barbie #Barbiecue #heinz
instagram.comHeinz x Barbie = Barbiecue
Milly runs the community for “generalists”.
Problem: Most people don't know they're generalists
Solution: A mark for generalists 🌀 (to rep their squiggly career)
Grows the category. Grows her community. A clever loop.
Nando's only rewards its highest-profile fans with their black 'High Five' cards in return for publicity.
☀️WE DID IT!!! The temperature reached 75° F in NYC this afternoon. To celebrate, we partnered with @shakeshack to unlock half-off shakes at all NY/NJ Shacks. Use the code SUNSOUT to order on the Shack App. Get a shake and start celebrating!! Send us a pic with your shake!!
Partnering with a local weather/meme/guide account on a (somewhat) unpredictable moment.
Eg; Dunkin’ doing hot coffees for the first snow next winter or Supergoop! sunscreen giving a promo code for a city hitting a certain UV index.
Operation Watermelon works by going on big influencers' pages and then commenting on stuff, such as Gaza. All they do is leave a comment and click the like button on all the other comments. Once enough people comment, the search bar will actually flip to something like a blue search link. And that way people in the comments who don't know what's going on, will click this and be taken to helpful information.