Content inspo
My inspiration dump for any creative campaign is here, plus yours.
Content inspo
Naz Aiman added 7mo
“You absorb [the culture] if you're hanging out online a lot, which we all do,” Landfall’s head of community, Hanna Fogelberg, says. “Even if you don't watch a streamer or a YouTuber every day, you kind of understand the culture and the memes around it.”
Content Warning offers the antithesis; not only do you want to find the monsters, he says, but it’s also part of what makes the game funny.
This year’s title is about the many players who have seamlessly adapted to being influencers. There’s a huge social element at work, where people are role-playing with their friends in the game. Sometimes it’s a YouTuber-type. Sometimes it’s as a news reporter trying to do a very tumultuous interview. People get creative.
https://www.wired.com/story/the-future-of-video-games-is-reality-tv/
Naz Aiman added 8mo
DELLI ‘Thrive From Inside' Box
delli.market
Naz Aiman added 8mo
The catalogue with hands holding the products.
Plushie content works because it highlights a tension: how can something so cute be in so much distress? Of course there are also some even more not-so-brand-safe versions like plushie Garfield!
Plushies are also a social media manager’s best friend: I can now create content in a pinch (especially when I don’t feel like lugging out an entire mascot ... See more
Plushies are also a social media manager’s best friend: I can now create content in a pinch (especially when I don’t feel like lugging out an entire mascot ... See more
Rachel Karten • Brand Social Trend Report: Q1 2024
Naz Aiman added 8mo
Stuffed animals as a mascots.
KITKAT Case Study | Break one-on-one
youtube.comNaz Aiman added 8mo
How KitKat owned the ‘Break’ moment using social listening.
Naz Aiman added 7mo
So, its called “shock intro” video, https://www.tiktok.com/@.centralhoustonnissan has cracked virality with shock value video continuation.
The strategy is simple, and with a little creativity:
Scroll the FYP on TikTok until you come across a viral video with a shock intro.
Figure out how to use it as a hook for whatever it is you’re selling. Voila.
This is a certified wave, and a new trend that I’d recommend taking advantage of before it fizzles.
Sour Cream and Onion Pringles... in a soda? You bet! Indulge in the creamy richness of sour cream, the savory kick of onion, and the comforting heartiness of potato—all in a crave-worthy, salty, and utterly irresistible soda experience.... 🧅🤝🥤🫶☁️✨ And if you’re still reading this, April Fools!
instagram.comNaz Aiman added 8mo
Validate and garner audience feedback on the April Fool's fake brand collab.
One of the clearest ways you can see TikTok’s impact on culture is to watch how it shows up on other platforms. You can see the effects of TikTok when you scroll Instagram or read through tweets.
Rachel Karten • Should Your Brand Be on Reddit?
Naz Aiman added 8mo
TikTok trends, but on other platforms.
Like when Duolingo took a trending TikTok carousel and split it into two images for Twitter.
Or when Chipotle took photos of the coquette trend for Instagram.
And when CAVA (a client of mine) did a text-based version of the lottery trend for Twitter.
Or C4 Energy posting the “saving the other half for later” trend as a photo on Twitter.
CAVA TikTok made into Instagram and got over 20K likes. If you’ve had a carousel TikTok post perform particularly well, try translating it to Instagram.
Just a good reminder that if a post does well for your brand on TikTok, it’s worth brainstorming how it could show up on other platforms. Especially as we see more carousel trends show up on brand TikTok, I think there are some clever ways to translate those to Instagram and Twitter.
Naz Aiman added 8mo
Can’t afford an outdoors? Use CGI.