Should Your Brand Be on Reddit?

13. Reddit. It brought huge traffic. I didn't place any links in the articles. People just went on my profile and found them. Reddit bangers bring more traffic than anything else. Even more than twitter bangers. I guess reddit users use PC, and twitter users read on the phone

TikTok is all about experimentation, and you don’t have to start from square one. It’s often helpful to observe and see what’s working for other accounts (or creators!) in your niche or adjacent ones before you get started. Maybe you’ll notice that no accounts in your niche are leveraging their mascot… could be an opportunity. Or maybe you’ll notic... See more

Finding Your Niche

You want people to eventually be interested in you for you, to “be the niche,” but you’ll need to start with some focused topic to get picked up by the algorithm.

Finding the right niche on TikTok is a combination of:

1. What topic do you have a meaningful competitive information advantage in?


2. What topic are people already following?

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So Reddit’s small scale makes it challenging for them to compete with platforms for top of funnel advertisements, but what about the lower levels of the funnel? The next phases, Consideration and Evaluation, are when the customer is searching for the information. Google and Amazon are integrated into buyer journeys at this stage, and ads on these p... See more

I’ve found that when a marketer describes their favorite brand account, it’s usually out of admiration for their strategy. But when a customer describes their favorite brand account, it’s usually out of practicality. They are learning something. They are being immersed in the brand’s world. They are hearing about sales and product updates. They are

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There is too much surface area for Reddit to possibly cover within constraints of subreddits. This creates opportunities for startups to swoop in, create brands and products that really resonate with people

Choosing a Style

Once you know what topic you’re going to cover, you need to find a style that’s working that fits you.

Don’t just do whatever you want here, and don’t just copy over what style has worked on YouTube or Instagram. TikTok has a vibe you want to tap into, and if you don’t do that you’ll have a hard time getting picked up by the algori... See more

The biggest and most relevant Reddit communities grow via organic search: they show up at the top of Google results for commonly searched words and phrases (think “personal finance”, “Game of Thrones”, “League of Legends”, etc.).