From the Kadama CEO’s POV, there are 2 approaches to defining a content strategy that’s worked for him: Posting weekly / monthly: Higher production quality videos that your audience expects – you know these videos come out less frequently, but will likely have cultural impact or effects. You may be building suspense around a series for exampl... See more
After speaking with a bunch of early stage founders, it’s clear that organic has been the best performing channel on TikTok from an ROI perspective – invest in organic content when you can.
Something to remember… TikTok rewards good content, not just those with the most followers. This is one of the beautiful things about growing on TikTok and the FYP, and why leveraging other influencers or users/customers in your network can help drive virality.
If anything was universally recommended by the founders & TikTok experts I spoke with, it was that you can’t just sell things on TikTok. You need to participate in the TikTok community and trends, giving your team the freedom to be creative.
Participating in trends to maintain relevance is important, but “not selling” is just as crucial as you create direct content for your products/services. Be authentic, add value to users through education or humor, and be creative.
With over 1 billion monthly active users & a user base that’s predominantly Gen Z (60%+ to be exact), this is where the next generation of consumers & workers are spending their time – to discover, to learn, and to be entertained.
The most important thing is finding the right person who identifies with your brand voice & mission that your audience can see themselves in – this can be you as a founder, someone on your team, or someone you find in your community or externally.