July Beauty and Fashion Rankings: Beauty and Fashion Brands Rev Up TikTok’s Influencer Marketing Engine

After speaking with a bunch of early stage founders, it’s clear that organic has been the best performing channel on TikTok from an ROI perspective – invest in organic content when you can.

“Creators are the lifeblood of TikTok. They enable authenticity and have the ear of the community.” Community drives discovery and entertainment drives action. If brands want to be a part of the future of community commerce, they must be willing to listen to the community to determine micro-trends and utilize creators to create the best impact.

Something to remember… TikTok rewards good content, not just those with the most followers. This is one of the beautiful things about growing on TikTok and the FYP, and why leveraging other influencers or users/customers in your network can help drive virality.

What Pinterest was to images, TikTok is becoming for short-form video. Thanks to its infamous algorithm, the Bytedance-owned video platform now has over a billion global monthly active users, and kids and teens reportedly spend an average of 91 minutes watching TikTok per day (versus an average of 56 minutes per day on YouTube). TikTok creators are... See more

Working with top livestream influencers: Brands will strengthen their cooperation with local influencers at key points, such as shopping festivals and new product launches, to achieve sales and product explosion. Brands can tap the mega audience of well-known influencers.