An unbundling of online social spaces and a retreat to the cozy web, which has resulted in a blossoming of niche creative communities

We’re already seeing this unbundling of consumer platforms starting within communities that have a deep affinity and sense of identity, and are not well served by general purpose social networks – for example, gaming communities assembling in virtual worlds such as Minecraft and Roblox and using Discord to communicate, communities that coalesce... See more

It’s hard to compete with big social networks head-on these days. The network effects of those giant social networks are so strong, a straight-on challenge seems, well, challenging. But there is lots of opportunity to focus on one user niche or one specific form factor.