Brand Social Trend Report: Q1 2024
K-HOLE and Box1824 captured the new landscape in their breakthrough 2014 report “Youth Mode.” They described an era of “mass indie” where the search for meaning is premised on differentiation and uniqueness, and proposed a solution in “Normcore.” Humorously, nearly everyone mistook Normcore for being about bland fashion choices rather than the grea... See more
subpixel space • After Authenticity
K-HOLE and Box1824 captured the new landscape in their breakthrough 2014 report “Youth Mode.” They described an era of “mass indie” where the search for meaning is premised on differentiation and uniqueness, and proposed a solution in “Normcore.” Humorously, nearly everyone mistook Normcore for being about bland fashion choices rather than the grea... See more
subpixel space • After Authenticity
cultural tastes may be shifting towards a new demand for authentic, hand-made digital experiences
New_ Public • 💾 Why we’re nostalgic for the early web
Keely Adler added
rather than observing and following online trends, brands are fully capable of creating their own, treating social media culture as its peer and equal, rather than a source of culture-mining. What it achieves is a kind of dignity that is hard to come by in the current climate of incessant algorithm-stroking. It reads as effortless, not desperate. (... See more
MØRNING • Q̾u̾i̾c̾k̾ ̾F̾i̾r̾e̾: How to be chronically online, while being offline
Agalia Tan added
the most famous brands on social are famous even off social. offline impacts online.
Gen-Z has inverted the design process — aesthetics like Barbiecore, Cottagecore, Dark Academia and Coastal Grandma originated bottoms-up from social media and resale platform content instead of top-down from fashion brands and retailers. As a result, many Gen-Zers tend to adapt pieces representative of trends into their own personal styles, as opp
... See moreBusiness of Fashion • Gen-Z and Fashion in the Age of Realism | BoF Insights
Danielle Vermeer added
Some of the most contagious brands serve as boxes of crayons, not rubber stamps. Brands that provide their users with a vocabulary and tools that allow them to play with and remix their own ideas succeed because these brands step back and let evolution do what it does best. Examples include campaigns like “South Park Yourself,” which lets users cus
... See moreDan Zarrella • Zarrella's Hierarchy of Contagiousness: The Science, Design, and Engineering of Contagious Ideas
take inspiration from the zeitgeist: > Examine social media in the past three months. What are hot current keywords and memes related to the content of the following: [paste]