Q̾u̾i̾c̾k̾ ̾F̾i̾r̾e̾: How to be chronically online, while being offline
MØRNINGmorningfyi.substack.com
Q̾u̾i̾c̾k̾ ̾F̾i̾r̾e̾: How to be chronically online, while being offline
In short, with democratized access, the web became more saturated than ever before, and as consumers, we began to spend more and more time trying to sort through it all. In a state of analysis paralysis, how do we disaggregate signal from noise?
This problem of overabundance is why I wrote my piece last year. As consumption of digital media increas... See more
This problem of overabundance is why I wrote my piece last year. As consumption of digital media increas... See more
Gaby Goldberg • Curators All the Way Down
Luc Cheung added
In the culture where people largely express who they are by tagging the brands they choose to wear, eat, and wash their face with , it was surprising to come across someone whose identity doesn’t revolve around brands.
Viktoriia Vasileva • Have We Reached Peak Brand?
réka added
Hype became a dirty word, and longevity increasingly feels like a myth.
Virality got conflated with relevance, while relevance comes with the curse of becoming imminently passé. Whist new gen brands like Corteiz are propped up by persistent presence, institutions such as Apple resist exploring their own hype, choosing omnipresence instead.
This beg
Agalia Tan and added
With a good reason: the aesthetic world and the narrative that curation creates is much harder to replicate than a brand’s visual handwriting and a tone of voice. For Acne Studios, a curatorial point of view lives as a store experience; a carefully chosen influencers and friends of the brand and what architects and interior designers the brand coll... See more
Ana Andjelic • Creativity Is Dead, Long Live Curation | Highsnobiety
- "To exist on platforms is to be subject to this kind of continual identity reconstitution, to fluidity. Self-branding attempts to hide this inevitability by claiming agency over it, as though by choosing to turn our identity into capital, it becomes a free choice. Self-obfuscation, on the other hand, effectively embraces it through a kind of acce... See more
Emma Stamm • Who Can It Be Now — Real Life
Brian Sholis added
In the old world of broadcast communication that Naomi Klein wrote about, promotion was limited to a few channels, so multinationals with massive advertising budgets had the power to sell a brand monoculture. Now every night, on Twitter, on Instagram, on TikTok, we scroll and see brands smushed up next to real people in the feed. Branding altogethe
... See moreToby Shorin • Life After Lifestyle
maybe here, we do have an aesthetic counter to the wallflower non-style of Big Tech: a raging messy semiotic meltdown of radicalizing (if absurdist) meme culture where the only ideological no-go zone is the liberal center. Key here is that most of this activity is happening under the guise of avatars, pseudonyms, and collectively run social media a
... See more