Saved by Brian Sholis and
Who Can It Be Now — Real Life
When the language of advertising and personal branding enjoins you to “be yourself,” what it really means is “be more yourself,” where “yourself” is a consistent and recognizable pattern of habits, desires, and drives that can be more easily advertised to and appropriated, like units of capital. In fact, I don’t know what a personal brand is other
... See moreJenny Odell • How to Do Nothing: Resisting the Attention Economy
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maybe here, we do have an aesthetic counter to the wallflower non-style of Big Tech: a raging messy semiotic meltdown of radicalizing (if absurdist) meme culture where the only ideological no-go zone is the liberal center. Key here is that most of this activity is happening under the guise of avatars, pseudonyms, and collectively run social media a
... See moreCaroline Busta • The Internet Didn’t Kill Counterculture—you Just Won’t Find It on Instagram
The digitization of social life has also enabled us to trace the detailed movements of ideas and influences, making it difficult to think of ourselves as spontaneous, original actors in our own dramas. Again, keen observers might have always been able to trace such lines, but now we are all overtly conscious of the flows of social capital, and we h... See more
L. M. Sacasas • The Analog City and the Digital City
