added by sari · updated 2y ago
Special Report: Creativity Is Dead, Long Live Curation
- With a good reason: the aesthetic world and the narrative that curation creates is much harder to replicate than a brand’s visual handwriting and a tone of voice. For Acne Studios, a curatorial point of view lives as a store experience; a carefully chosen influencers and friends of the brand and what architects and interior designers the brand coll... See more
from Special Report: Creativity Is Dead, Long Live Curation by Ana Andjelic
sari added 3y ago
- This expanded meaning of curation makes products only one of the currencies individuals and brands trade in.
from Special Report: Creativity Is Dead, Long Live Curation by Ana Andjelic
sari added 3y ago
- Bankrupt department stores and downsized mass brands are a cautionary tale of what happens in the absence of any curation. Good news is that, unlike art galleries of old, modern culture welcomes curators of all stripes and presents endless curatorial opportunities for brands.
from Special Report: Creativity Is Dead, Long Live Curation by Ana Andjelic
sari added 3y ago
- Democratization of curation changed the role and value of curators in form, but not in cultural importance.
from Special Report: Creativity Is Dead, Long Live Curation by Ana Andjelic
sari added 3y ago
- The role of a curator is to sort through culture and show us what we need to know and why.
from Special Report: Creativity Is Dead, Long Live Curation by Ana Andjelic
sari added 3y ago
- This flips the script of brand strategy from product benefits to the story, and makes it imperative for brands to think like curators.
from Special Report: Creativity Is Dead, Long Live Curation by Ana Andjelic
sari added 3y ago
- Under pressure for newness, brands struggle to actually create new stuff, but by curating the old, they give it renewed meaning and purpose in consumers’ eyes.
from Special Report: Creativity Is Dead, Long Live Curation by Ana Andjelic
sari added 3y ago
- When brands moved from manufacturing products to manufacturing culture, design, luxury and art, curation zoomed onto taste, aesthetics, identity and social status.
from Special Report: Creativity Is Dead, Long Live Curation by Ana Andjelic
sari added 3y ago
- Curation shifts attention from products to the curatorial point of view, which is infinitely more valuable.
from Special Report: Creativity Is Dead, Long Live Curation by Ana Andjelic
sari added 3y ago