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Saved by Danielle Vermeer
Gen-Z and Fashion in the Age of Realism | BoF Insights
With Gen Z, we're seeing a shift away from conspicuous consumption to conspicuous participation. Fashion brands are becoming a critical part of social movements, serving as a form of expression. LGBTQI+ issues are becoming increasingly mainstream, partially driven by a more fluid conception of gender amongst the young. A recent survey found that 52... See more
Aashay Sanghvi • Not Found
Today, consumers currently have a bifurcated experience in discovering vs. shopping fashion online. In general, either platforms are optimized for discovery/inspiration or for shopping. But Gen Z is demanding more: they want authentic content alongside niche communities and easy, more sustainable shopping experiences.
Danielle Vermeer • Goodwill Hunting #21: joining a startup
Brands need to rethink how to serve the new consumers of this not so new generation; marketers should innovate in the ways to reach them; and investors must keep in mind the latest consumer trends driven by Gen Z’s new norms. Young people have a tremendous influence on all other generations and in the ways these older people consume.
Cayetana Hurtado • The subtle art of (not) understanding Gen Z
Gen Z continued a trend started by Millennials around clothing: They just don’t care much if their clothes are fashionable. Strong on individual expression, they’d rather make their own style
Jean M. Twenge • Generations
Gen Z Broke The Marketing Funnel
https://www.voguebusiness.com/story/consumers/gen-z-broke-the-marketing-funnel
