![Thumbnail of Gen-Z and Fashion in the Age of Realism | BoF Insights](https://img.businessoffashion.com/resizer/ctfQfM8RYjWILt-5FNPk0z0l2G0=/1200x630/filters:format(png):quality(70):focal(671x1022:681x1032)/cloudfront-eu-central-1.images.arcpublishing.com/businessoffashion/KN7EO43JYJCO7L6SRLRQOB3ZGA.png)
added by Danielle Vermeer ยท updated 1y ago
added by Danielle Vermeer ยท updated 1y ago
Fashion is the favo
rite entertainment category for US Gen-Zers to spend money on, outranking other categories like dining, video games and consoles, and music.
Danielle Vermeer added 1y ago
Gen-Z has inverted the design process โ aesthetics like Barbiecore, Cottagecore, Dark Academia and Coastal Grandma originated bottoms-up from social media and resale platform content instead of top-down from fashion brands and retailers. As a result, many Gen-Zers tend to adapt pieces representative of trends into their own personal styles, as opp
... See moreDanielle Vermeer added 1y ago