Natalie Audelo

I threw a housewarming party after living here for one month and had dozens of people sipping wine out of every drinking vessel I owned, blessing my home with warmth and chatter that spilled out into the streets.

This isn't about bad strategists or failed campaigns. This is systemic. The entire apparatus of

commercial strategy - how we think, how we work, what we optimise for - was built for a world that no

longer exists.We're practicing 20th-century strategy in a 21st-century reality. Using industrial logic to

navigate post-industrial complexity. Applying fra... See more

When have I felt most joyful this year and what steps can I take to recreate those conditions?

In the early 20th century, Rilke wrote a wonderful series of letters to a young poet in which he counseled, "Be patient with all that is unresolved in your heart." He said, "Try to love the questions themselves as though they were locked rooms or books written in a very foreign language." He said, "Don't try to reach for the answers which could not... See more

It is very tempting to believe that because you are twenty-something and struggling, the world is conspiring against you. But sometimes, the pain we feel in life is not from people holding us back, but our own inability to deal with their indifference.3 In other words: no one is out to get you. They just don’t care that much. This is both a little ... See more