Molly

But a little treat obscures the full extent of the company’s control, and obscuring control is essential to maintaining it.

This is a clear example of adopting the aesthetic and lingo of a generation—using a playful tone like "come on, you know damn well that..."—without considering the socio-political context in which the messaging operates.

In an era where women are painfully aware of the patriarchy's omnipresence, and where femicide at the hands of men is still alarmi... See more

It has become clear that there is nothing in this world too far-fetched to become a vibe. The vibes are out of control. Anything can become a vibe. Even “zero vibes” could soon be a vibe trend, as long as you market it correctly

It doesn’t help that social media platforms have made this very easy. For one, we never have to look anyone in the eye when we’re canceling on them anymore, so the act has become totally disconnected from reality. Plus, the rise of the “maybe attending” button, first on Facebook and now Partiful, allows future bailers to evade commitment entirely. ... See more

I’ve noticed it with the memeification of Brat , a trend Charli xcx and her team leaned into, which to some extent diluted the more serious themes of motherhood, ageing and grief on her album.

The long term thinking problem:

Brand building is a long term project. Just like parenting. (ok not really that similar... your kids should have more than topline awareness of your existence)

But I make the comparison because as a parent – how the hell do you think about preparing your child for adulthood when you genuinely don’t know what the next 5... See more

But while 4chan posters and online trolls started the pro-Trump movement, the crowd at the Power 30 Awards is evidence of how mainstream the movement has become.

When TikTok was briefly shut down last month, the app’s more than 150 million American users had the same sudden realization. The platform’s centrality to human connection was made explicit and intolerable. Billions of social ties were erased by forces unseen and beyond our control. We had built this online world only to find that it did not belong... See more