What is a trend?
by Molly · updated 11d ago
What is a trend?
- While the general rule in fashion is that trends and items begin to reappear after two decades, at this point teenagers — who were too young to participate the first time around and who are some of TikTok’s most ardent users — are already remixing styles that were popular just five or ten years ago, as is the case with the 2014 Tumblr aesthetic.
from Fashion is just TikTok now by Rebecca Jennings
Molly added 11d ago
Trend cycles are shortening
They used to be worth paying attention to, but now they’re just an endless cycle that people feel hopeless about keeping up with.
Molly added 11d ago
Trends have become synonymous with TikTok trends
Molly added 11d ago
Are trends fun or actively undermining development of healthy coping. Trends and brain rot?
Molly added 11d ago
- The meme even expanded its seasonal footprint into Christian Girl Autumn and Short King Spring.
from Why Do We Brand the Summer? by Callie Holtermann
Molly added 11d ago
We’re even branding seasons
- Many of these declarations are not meant to be taken seriously, and plenty will not succeed (see: Hot Vax Summer and, less consequentially, The New York Times’s endorsement of the Dirty Shirley). But all arise from a desire to identify some distinct flavor of each summer that can be captured and stored like strawberry preserves.
from Why Do We Brand the Summer? by Callie Holtermann
Molly added 11d ago
Everything, everywhere all at once
Molly added 11d ago
- as some people say, ‘Trends aren’t that deep.’ Semantic inflation doesn’t just alter definitions — it also changes how we engage with these words in a cultural context. What was once deep, strategic, and long-term has been reduced to shallow, fleeting moments.
from Is it time to rebrand trend research? - MediaCat
Molly added 11d ago
- Physics 101: remembering the true definition of force — does this actually have weight and sustained energy?
- Psychology 101: remembering the human — does this actually mean something to a real person, not an algorithm?
- Business 101: remembering ROI — does this actually move a needle and is a sound investment of time, energy, and resources?
from ‘Trends have lost all meaning’ by Matt Klein
Molly added 11d ago