Molly

Americans are glued to their phones. And a jury in California found yesterday that social media companies are at least partly to blame: Meta and YouTube now have to pay a combined $6 million to a 20-year-old woman who said the companies’ apps were addictive.

The woman had sued over features like infinite scroll and algorithmic recommendations that... See more

We have invested heavily - decades, centuries if you follow it far enough back - in the idea of the singular creative genius. The lone figure in the studio. The breakthrough that arrived whole. The idea that nobody else could have had. We name things after people. We write biographies about individuals. We build entire award ceremonies around solo... See more

Everyone deep in their own individual loop. Getting more productive. Getting more fluent. And getting, incrementally, more disconnected from the people around them. The half-formed question that used to get asked out loud - I’m stuck on this, has anyone dealt with something like this? - now goes to a chatbot.

9 Frameworks Every Brand Builder Needs

Many young people report being unable to finish reading a news article, sit through a full movie, or let a song play to completion, describing themselves effectively as a “sample and skip” generation focused for 1-10 seconds before moving on. This is essentially a rediscovery (or rebrand) of meditation, but it’s also a self-directed course... See more

Everyone wants to _______, but nobody wants to ___________.

e.g.

“Everyone wants to be strong, but nobody wants to lift heavy ass weights.”

or my own remix of the quote: everyone wants to advertise like liquid death, but nobody wants to release a full metal album with tracks with titles like “fire your marketing guy”

I’ve often said that the role of the strategist needs to be more than just leading up to the brief. But never quite articulated when those post brief moments were. Every piece of creative work, especially commercial creative work with clients has periods of chaos followed by moments of respite. Except those moments of respite don’t feel like... See more