Molly
@mollyjbarth
Molly
Social listening is useless. No, seriously! 90%+ of everyday users NEVER post online. And 99.9%+ are not talking about brands. Have you ever posted about brands? You're ONLY seeing influencers and public personas - and unless you're a LA beauty brand, that's just not your market. So what's the alternative?Start looking at what your users care about... See more
Paul Venuto • feed updates
Bodegas are the new ‘It’ restaurants as dining out costs spiral: ‘It’s not just mozzarella sticks anymore’ (NY Post)
NYC's corner markets are becoming hotspots for haute cuisine, offering unique and affordable dining experiences amidst the city's soaring restaurant prices. From Indonesian pop-ups to Guatemalan speakeasies, these bodegas are redefini... See more
NYC's corner markets are becoming hotspots for haute cuisine, offering unique and affordable dining experiences amidst the city's soaring restaurant prices. From Indonesian pop-ups to Guatemalan speakeasies, these bodegas are redefini... See more
Silence, Brand! 08.01.25
Influencers are the physical embodiment of capitalism in human form; merely a vessel for consumerism to feel friendlier, girlier, and more bubble-wrapped (eco-friendly, vegan, and compostable, of course!).
Rosa-Lee • what happens when the online “It Girl” is not actually it?
Matilda Djerf is a prime example of an influencer-turned-business-owner-turned-human. As Ethan Price writes, “The role of the influencer today is to never fall, despite how hard she is pushed; she must remain pristine in her humanity, and therefore not human at all... The It Girl exists within the moral grey areas of life, but with the existence of... See more
what happens when the online “It Girl” is not actually it?
"Real-time conversations are exhausting. You can't edit what you say, you can't take time to craft the perfect response, you can't just ghost if it gets uncomfortable." – 18yo, Male, LA.
IN THE AGE OF AI, RIZZ IS THE MOST VALUABLE DIFFERENTIATOR
There is a growing inability to cope with, or unwillingness to deal with, the friction that is inherent to most real-life social interactions (i.e. disagreement, discomfort, annoyance).
IN THE AGE OF AI, RIZZ IS THE MOST VALUABLE DIFFERENTIATOR
We do not live in a godless world. Rather, we live in a profoundly anti-institutional one, where the proliferation of Internet creative culture and consumer capitalism have rendered us all simultaneously parishioner, high priest, and deity. America is not secular but simply spiritually self-focused.
Tara Isabella Burton • Strange Rites: New Religions for a Godless World
A religion of emotive intuition, of aestheticized and commodified experience, of self-creation and self-improvement and, yes, selfies. A religion for a new generation of Americans raised to think of themselves both as capitalist consumers and as content creators. A religion decoupled from institutions, from creeds, from metaphysical truth-claims ab
... See moreTara Isabella Burton • Strange Rites: New Religions for a Godless World
Astrology expresses complex ideas about personality, life cycles, and relationship patterns through the shorthand of the planets and zodiac symbols. And that shorthand works well online, where symbols and shorthand are often baked into communication.