Molly

Can we at least stop pretending the world is as tidy as our deliverables make it look? A strategy that cleans too early often creates a distorted picture that feels clear in the room but collapses in contact with the real. Cartography accepts that things wobble, and it uses that wobble as data. False certainty and failed outcomes greatly slow us do... See more

The Strategist is no longer a diagnostician offering a coherent intervention. The Strategist is the Stalker inside the Zone: feeling, watching, hesitating, acting. They’ve developed a skillset of how to notice what no longer fits , what doesn’t sound right , what wasn’t supposed to repeat and now won’t stop. They are quick to notice that the path t... See more

Freelance Learnings/Skills relevant to full time employment.

• Clarity . Above all, it is this. As a freelancer, the risk of a missed deliverable outweighs the risk of asking a dumb question (most of the time I’ve found, everyone else had the same question as well).


• Honesty . About what is possible in a given amount of time. About what is worth doing

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The long term thinking problem:

Brand building is a long term project. Just like parenting. (ok not really that similar... your kids should have more than topline awareness of your existence)

But I make the comparison because as a parent – how the hell do you think about preparing your child for adulthood when you genuinely don’t know what the next 5... See more

TIKTOK’S LATEST VILLAIN (OR HERO)? A SPELL-CASTING ETSY SELLER , fastcompany

It was a big week for Etsy witches. Influencer Jaz Smith hired one to keep the rain away from her heavily-TikToked wedding, a Knicks fan paid $8.48 to Priestess Aurora to curse the Pacers before Game 5, and a woman accused an unnamed sorceress-for-hire of breaking client c... See more

The “cut them off” theory is (coincidentally?) trending on TikTok, with young people ending relationships over small perceived slights, like not texting “landed safely” or forgetting to offer coffee.

Gen Z is currently editing themselves into fan cams with the caption "Feel ugly? Make an edit of yourself to boost your confidence.” The concept is simple: Set to Rasheeda’s 2006 track “Got That Good,” make a glamorous, overly dramatic edit of yourself as if you're the main character.

If the product can’t back up the price, young consumers will seek one out (and often, for cheaper) that does.

Gen Z, in particular, is reframing dupes not as substitutes, but as protest . They're rejecting inflated pricing, inconsistent quality, and the illusion of exclusivity.