Molly
@mollyjbarth
Molly
What identity are we selling?
Finish the sentence:
“When you buy this, you get to be the kind of person who ______.”
What are the codes?
List the signals your audience uses to recognize each other.
Your campaign should speak in those codes,... See more
Finish the sentence:
“When you buy this, you get to be the kind of person who ______.”
What are the codes?
List the signals your audience uses to recognize each other.
- words they use
- aesthetics they repeat
- rituals they perform
- creators they trust
- places they gather (online and IRL)
Your campaign should speak in those codes,... See more
Jill Grace • The Rise Of The Cultural Strategist
The “stimming beauty” trend is turning cosmetics and accessories into sensory soothers, with products featuring raised textures, dangling charms, clicking caps, and hypnotic glitter designed to double as fidget tools.
Casey Lewis • Normie Stores and NoHo Teens
The trend tracks with Gen Z’s broader interest in astrology, Saturn returns, and angel numbers as ways to make sense of their lives.
Casey Lewis • Normie Stores and NoHo Teens
Still, the algorithm continued to be wonky through the week, and I began to wonder what culture might look like without TikTok. Whether you spend time on the app or not, much of the content you consume, the headlines you read, the trends you see, and even the things you buy are because of TikTok. Of course, “the zeitgeist” existed long before... See more
Normie Stores and NoHo Teens
A boarded-up house in Plainfield, Illinois, caused a stir on TikTok when its porch lights appeared to be blinking in a distress signal pattern, sparking concern and prompting police visits. However, it turned out that the lights were just malfunctioning solar-powered units, and the house was unoccupied, leading the family to auction off the lights... See more
bad bunny sweeps
social media makes things into things they aren’t
TikTokers go viral eating every food in the world, but just in one city (Dexerto)
Two TikTokers in New York City are going viral for attempting to eat every cuisine in the world without leaving the city, gaining over 500,000 followers and 10 million views. With a plan to upload one video a week, it will take them nearly four years to complete their... See more
Two TikTokers in New York City are going viral for attempting to eat every cuisine in the world without leaving the city, gaining over 500,000 followers and 10 million views. With a plan to upload one video a week, it will take them nearly four years to complete their... See more
bad bunny sweeps
Reading about do we need to get off social media or do we need to learn healthier habits of how to use it. I think that applies to us all - social media will always be there, it will always impact our daily lives and imprint upon the real world.
But not always. It does not always have to, and we do not always have to listen to what the algorithm
... See moreIn an effort to break out of the TikTok bubble, I’ve been making time to visit restaurants not just in the West Village, but to get out of my algorithm and go see the real world that lies beyond the influencer-saturated West Village. And there’s a whole other world out there. Some places that are not touched by social media or can’t be bothered
... See more