Molly

Most Briefs are wrong about something.

The truth is, most briefs are wrong about something. Not completely wrong, but wrong enough that good creative work requires course corrections along the way.

If you can’t admit this, and deliver a brief anyway, you are doomed to become the hurdle rather than the bridge.

The best strategists understand that... See more

Milk was a respite from the coldness and isolation of the modern age. Newer conveniences such as canned condensed milk and milk delivery could save time and money, he acknowledged, but at a spiritual cost.

This is the economy now. Not a distribution of opportunity. A redistribution of friction. But friction isn’t the enemy!!!! It’s information. It tells us where things are straining and where care is needed and where attention should go.

And it's not all bad news. Because friction is also where new systems can emerge . Every broken interface, every... See more

But regardless of my use in any given week, what’s important is that the small thing has led to a bigger thing: realizing I have much more agency than I thought I did, and that corporations are built on the back of us thinking we don’t have any.

“Girl, the boycott” has become such a common comment underneath videos of people who happen to have a Starbucks cup in the background of their shot that it became a meme. To me, and anyone else with similar anxieties, these small but consistent instances are confirmation that not only am I always being watched, but also, I’m always being assessed.

Yeah the squeeze bottle isn’t necessarily innovative but when it comes to olive oil, it was not something you saw before. You can’t unlearn convenience , once Millennials and GenZ got ahold of this format and embraced it, the race to squeeze olive oil began across the world from new brands to legacy, beyond olive oil to avocado and and more.

This is why I feel like people who are less cerebral and less aware of all of the ways in which they are imperfect, they just blast past everyone else. Because they're just doing things. And they get better so much quicker. So I think that's a message I want to give to the world. You're good to go. Just start doing things.

According to TikTok, searches for “2016” went up by 452% in the first week of January, and 1.6 million videos fondly embracing the 2016 aesthetic have been uploaded. “People remember 2016 as the last moment of true mass culture,” Sam Cummins, co-host of the Nymphet Alumni podcast, told Vogue . “Social media hadn’t yet fully fragmented us into... See more