strategy advice

1. They actively seek out creatives to jam out initial thoughts / 2 cents.
2. No, they don't disappear for '2 weeks'.
3 They're incredible distillers. They can look at a brief and go, "ok the real issue is".
4. They understand that strategy is the starting point--not the finish line.
5. Along the process, they work with creatives to sharpen every thought.
6. If the research doesn't support your idea, they question the research.
7. They're secret creatives.
8. They genuinely make your ideas sound more legit.
9. You actually understand their set up slides, and not get bamboozled by chakra-looking slides.
10. In fact, they don't fetish over frameworks. If it helps the work, they'll use it.
11. They understand that the proposition is not a headline. (thank you)
12. They often say. "I'm not sure, let's try".
13. The best strategy slides will make your creative look like 'the obvious answer to the business problem' and not in a bad way.
14. Most have a certain kind of humour. I can't put my finger on it.
15. They can appear to be rigid; only to people who don't appreciate strategy and its intent.