strategy advice
The key takeaway isn’t just ‘tell a story with your data’—it’s that when the full story is told, the data disappears. You don’t see individual bricks; you see a house.
The same applies to strategy. We’re often asked to include stats or data as proof, but strategy is built from many interconnected pieces of information. Isolating a single brick doesn... See more
The same applies to strategy. We’re often asked to include stats or data as proof, but strategy is built from many interconnected pieces of information. Isolating a single brick doesn... See more
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Tips for being a better strategist:
- ONLY ONE FRAMEWORK AT A TIME.
- STOP TRYING TO PROVE YOUR WORTH
- OPEN WITH THE DECISION, THEN BACK IT UP.
- DON’T BE PRECIOUS, BE USEFUL.
SCRAP_STRAT v 171
The role of strategy is to support and elevate.
The more senior you get, the more your scope of support widens.
Those people who were filling the void you now fill?
Your role is to elevate those people further.
This is true full time or freelance.
Strategy’s job is to elevate the creative.
Strategy Leadership’s job is to elevate their team.
Strateg... See more
The more senior you get, the more your scope of support widens.
Those people who were filling the void you now fill?
Your role is to elevate those people further.
This is true full time or freelance.
Strategy’s job is to elevate the creative.
Strategy Leadership’s job is to elevate their team.
Strateg... See more
SCRAP_SCRAPS version 174
- The kind of gems you can only find on Sublime
What's in the cards?
Can we at least stop pretending the world is as tidy as our deliverables make it look? A strategy that cleans too early often creates a distorted picture that feels clear in the room but collapses in contact with the real. Cartography accepts that things wobble, and it uses that wobble as data. False certainty and failed outcomes greatly slow us do... See more
PK Lawton • Reassembling the Strategist
The Strategist is no longer a diagnostician offering a coherent intervention. The Strategist is the Stalker inside the Zone: feeling, watching, hesitating, acting. They’ve developed a skillset of how to notice what no longer fits , what doesn’t sound right , what wasn’t supposed to repeat and now won’t stop. They are quick to notice that the path t... See more
PK Lawton • Reassembling the Strategist
I love this photo.
Because while it is a great shot on its own, understanding the context completely changes how you look at it. What it conveys and how it makes you feel.
It is a photo taken of two women watching the Apollo moon landing on TV.
Now, this is the place where I could easily say “thats what a good insight does. It changes how you see s... See more
Because while it is a great shot on its own, understanding the context completely changes how you look at it. What it conveys and how it makes you feel.
It is a photo taken of two women watching the Apollo moon landing on TV.
Now, this is the place where I could easily say “thats what a good insight does. It changes how you see s... See more
SCRAP_STRAT v 171
Freelance Learnings/Skills relevant to full time employment.
- Clarity . Above all, it is this. As a freelancer, the risk of a missed deliverable outweighs the risk of asking a dumb question (most of the time I’ve found, everyone else had the same question as well).
- Honesty . About what is possible in a given amount of time. About what is worth doing
