strategy advice
Can we at least stop pretending the world is as tidy as our deliverables make it look? A strategy that cleans too early often creates a distorted picture that feels clear in the room but collapses in contact with the real. Cartography accepts that things wobble, and it uses that wobble as data. False certainty and failed outcomes greatly slow us do... See more
PK Lawton • Reassembling the Strategist
Tips for being a better strategist:
- ONLY ONE FRAMEWORK AT A TIME.
- STOP TRYING TO PROVE YOUR WORTH
- OPEN WITH THE DECISION, THEN BACK IT UP.
- DON’T BE PRECIOUS, BE USEFUL.
SCRAP_STRAT v 171
The role of strategy is to support and elevate.
The more senior you get, the more your scope of support widens.
Those people who were filling the void you now fill?
Your role is to elevate those people further.
This is true full time or freelance.
Strategy’s job is to elevate the creative.
Strategy Leadership’s job is to elevate their team.
Strateg... See more
The more senior you get, the more your scope of support widens.
Those people who were filling the void you now fill?
Your role is to elevate those people further.
This is true full time or freelance.
Strategy’s job is to elevate the creative.
Strategy Leadership’s job is to elevate their team.
Strateg... See more
SCRAP_SCRAPS version 174
I love this photo.
Because while it is a great shot on its own, understanding the context completely changes how you look at it. What it conveys and how it makes you feel.
It is a photo taken of two women watching the Apollo moon landing on TV.
Now, this is the place where I could easily say “thats what a good insight does. It changes how you see s... See more
Because while it is a great shot on its own, understanding the context completely changes how you look at it. What it conveys and how it makes you feel.
It is a photo taken of two women watching the Apollo moon landing on TV.
Now, this is the place where I could easily say “thats what a good insight does. It changes how you see s... See more
SCRAP_STRAT v 171
The Strategist is no longer a diagnostician offering a coherent intervention. The Strategist is the Stalker inside the Zone: feeling, watching, hesitating, acting. They’ve developed a skillset of how to notice what no longer fits , what doesn’t sound right , what wasn’t supposed to repeat and now won’t stop. They are quick to notice that the path t... See more
PK Lawton • Reassembling the Strategist
Freelance Learnings/Skills relevant to full time employment.
- Clarity . Above all, it is this. As a freelancer, the risk of a missed deliverable outweighs the risk of asking a dumb question (most of the time I’ve found, everyone else had the same question as well).
- Honesty . About what is possible in a given amount of time. About what is worth doing
Alex Morris • SNACK_PACKS_v185
The long term thinking problem:
Brand building is a long term project. Just like parenting. (ok not really that similar... your kids should have more than topline awareness of your existence)
But I make the comparison because as a parent – how the hell do you think about preparing your child for adulthood when you genuinely don’t know what the next 5... See more
Brand building is a long term project. Just like parenting. (ok not really that similar... your kids should have more than topline awareness of your existence)
But I make the comparison because as a parent – how the hell do you think about preparing your child for adulthood when you genuinely don’t know what the next 5... See more
