strategy advice

Tips for being a better strategist:

• ONLY ONE FRAMEWORK AT A TIME.


• STOP TRYING TO PROVE YOUR WORTH


• OPEN WITH THE DECISION, THEN BACK IT UP.


• DON’T BE PRECIOUS, BE USEFUL.

The role of strategy is to support and elevate.

The more senior you get, the more your scope of support widens.

Those people who were filling the void you now fill?

Your role is to elevate those people further.

This is true full time or freelance.

Strategy’s job is to elevate the creative.

Strategy Leadership’s job is to elevate their team.

Strateg... See more

The key takeaway isn’t just ‘tell a story with your data’—it’s that when the full story is told, the data disappears. You don’t see individual bricks; you see a house.

The same applies to strategy. We’re often asked to include stats or data as proof, but strategy is built from many interconnected pieces of information. Isolating a single brick doesn... See more

I love this photo.

Because while it is a great shot on its own, understanding the context completely changes how you look at it. What it conveys and how it makes you feel.

It is a photo taken of two women watching the Apollo moon landing on TV.

Now, this is the place where I could easily say “thats what a good insight does. It changes how you see s... See more