Financialization of Everything

In 2025, everything gets financialized. Sports betting is on a tear, particularly with new sweepstakes models that circumvent regulations in states like California. Crypto is also having a comeback. And event contracts in prediction markets are going mainstream. I’m “long” the financialization of everything—the trend combines new Gen Z behaviors wi... See more

16) Betting on everything goes mainstream. We see a new unicorn minted around the financialization of everything.

A common theme that we write about in Digital Native is “the financialization of everything.” See: r/WallStreetBets, GameStop saga, Bored ApeYacht Club, and so on.

This is part of a bigger trend—the financialization of everything—that we’ve seen power similar areas like retail investing, web3 / NFTs, and sports betting.