One day we'll all be creators
First, some numbers: Gen Z spends an average of 109 days per year looking at a screen. Eighty percent of our waking hours are spent consuming information, up from 40% in 1980.
Fwd: People Are The New Brands
Another 20% to go…
America has fallen out of love with brands and inlove with people. This is evident in every corner of American life — from politics and business to technology and media. People are the new brands.
Fwd: People Are The New Brands
In an attempt to distance ourselves from capitalism, we have inadvertently made ourselves into the brands.
In 2024, Patreon creators surpassed 60 million free memberships, held live fan events, increased monthly revenue of one-time purchases by 4X and the number of creators who started chats by 5X, while engaging with their communities and building sustainable businesses
Connecting creators and their real fans in 2024
It’s possible that the idea of an “important” work of popular art, like the idea of movie stardom, simply can’t survive the transition to the digital era. The journalist and novelist Ross Barkan has done interesting writing on this theme, borrowing from Bret Easton Ellis’s concepts of “Empire” and “Post-Empire” to describe a shift from the post-Wor... See more
Opinion | Can We Make Pop Culture Great Again?
Nothing has much influence or longevity
Once you have established yourself in the creator ecosystem, a lack of expertise or experience is no matter; the audience simply wants more of you. The trick is either to create something of enduring interest outside yourself—a creation that surpasses its creator—or to be self-aware enough to cash out, through as many channels as possible, before your audience tires of you. ♦
Cameo launched CameoX, allowing creators to self-enroll in the platform (before, celebs had to be hand picked and approved). “The amount of fame in the world is exponentially increasing,” Cameo CEO Steven Galanis said in a blog post announcing the launch.
IG meme pages rejoice!
Once you know the tricks, it's hard to scroll through TikTok and not see the attempts to grab your attention and play nice with the algorithm. Rather than talking to each other, users trying to win the TikTok game are talking to reflections of each other, miming human connection so lines of code will reward them with more attention.
I Took A TikTok Class. What Happened Next Blew My Mind | Defector
On TikTok Shop, creators only need as few as about 1,000 followers to become an “affiliate.” On the app, they can scour a list of eligible products, request free samples to make videos, and earn commissions — usually ranging from 10% to 30% — if their videos lead to actual sales.
Viola Zhou • TikTok wants to turn millions of Americans into paid shopping influencers
Ideas related to this collection