One day we'll all be creators
Posting like an influencer (because we are)
Our audience has drastically shifted, and therefore so has our online behavior. While it would have been embarrassing for me to post about my morning routine to my 300 followers on Instagram in 2015 (who did I think I was? An influencer?), in 2024 no one bats an eye. We’re posting content that gets thrown... See more
Our audience has drastically shifted, and therefore so has our online behavior. While it would have been embarrassing for me to post about my morning routine to my 300 followers on Instagram in 2015 (who did I think I was? An influencer?), in 2024 no one bats an eye. We’re posting content that gets thrown... See more
The TikToks that changed the internet
“[Being a creator] is something that anybody can do, and they’re watching everyday people start creating content and a massive following and make pretty sizable income — and then get that star power,” Stevens said.
Teen creators jumpstart careers by selling clothes online and getting brand sponsorships
When everything can be a trend and everything can go viral and everyone can be a creator - is no one really? Is this just a new normal?
Creators are no longer just influencers, reality TV stars, adult entertainers or #fitspo evangelists; they’re your friends, your neighbors, your coworkers, your local bartender and that one guy at Trader Joe’s who always bags your groceries just right. It is a preview of what’s to come.
Jason Parham • Everything Is Becoming Paywalled Content—Even You
Once you know the tricks, it's hard to scroll through TikTok and not see the attempts to grab your attention and play nice with the algorithm. Rather than talking to each other, users trying to win the TikTok game are talking to reflections of each other, miming human connection so lines of code will reward them with more attention.
I Took A TikTok Class. What Happened Next Blew My Mind | Defector
Influencers, now a slowly fading cliché in the Internet’s tableau vivant, found success articulating the cult of personality, and marketing themselves as direct-to-consumer-goods. The shift away from this algorithmic surrender can be traced to the macro and micro “creator economies” spawned by the likes of Patreon, Substack, OnlyFans and even Cameo... See more
Eileen Isagon Skyers • Dirt: Are we post-platform?
It’s possible that the idea of an “important” work of popular art, like the idea of movie stardom, simply can’t survive the transition to the digital era. The journalist and novelist Ross Barkan has done interesting writing on this theme, borrowing from Bret Easton Ellis’s concepts of “Empire” and “Post-Empire” to describe a shift from the post-Wor... See more
Opinion | Can We Make Pop Culture Great Again?
Nothing has much influence or longevity
First, some numbers: Gen Z spends an average of 109 days per year looking at a screen. Eighty percent of our waking hours are spent consuming information, up from 40% in 1980.
Fwd: People Are The New Brands
Another 20% to go…
America has fallen out of love with brands and inlove with people. This is evident in every corner of American life — from politics and business to technology and media. People are the new brands.
Fwd: People Are The New Brands
In an attempt to distance ourselves from capitalism, we have inadvertently made ourselves into the brands.
Cameo launched CameoX, allowing creators to self-enroll in the platform (before, celebs had to be hand picked and approved). “The amount of fame in the world is exponentially increasing,” Cameo CEO Steven Galanis said in a blog post announcing the launch.