Social Media Evolution

What’s happening outside your window is real; a feed of the people and subjects algorithmically determined to validate or anger you is not. I look out mine and see my neighbor on his roof. I see him there often, like he is today, watering his plants. We can do more than touch grass—we can get outside and help something, anything, grow.

Now that we’re on the other side of these consequences, I can no longer kid myself. It’s time to stop ceding our humanity to these platforms. It’s time to invest back into IRL community. It’s time to stop 24/7 scrolling social media—you will not find the answers there.

Algorithms, or at least the ones used by social media platforms, were supposed to be about discovery. But now they’re operating more like those daytime HGTV home decorating shows. “Oh, you like horses? We turned your house into a fake stable. Your dinner table is now bales of hay.”

Either way, what has been lost since the era of the human search engine is the joy of a distinct voice—while we can now find out almost anything automatically, the answer won’t be delivered with warmth or flair.

Large parasocial platforms transformed the internet into a hostile and impersonal place. They feed our FOMO to keep us clicking. They exaggerate our differences for "engagement". They create engines for stardom to keep us creeping. They bait us into nutritionless and sensationalist content. Humanity cannot subsist on hype alone.

Small and sincere co... See more

If that’s the case, humans who want to engage with other humans and their creations may, for the first time in decades, have to avoid the internet and— gasp —return to the real world for authenticity. Sure, you won’t find shrimp Jesus there, but at least you’ll find some genuine human connection.

TikTok—one of the biggest repositories of AI slime—is exploring the possibility of releasing virtual influencers to compete for brand deals against its human influencers. Instead of a brand paying a human influencer five or six figures to flog its clothes or cars (a sum TikTok doesn’t get a cut of) the platform wants to offer brands the option of u... See more

But with AI, it’s now possible that such a thing may happen, that AI could come to generate the majority of the content we humans see on the web. Indeed, a 2022 report from European law enforcement agency Europol pointed out that experts believe that as much as 90% of online content may be synthetically generated by 2026—90%!

Each week, we see the emergence of a new tech wave that exposes a striking duality: on one side, a pursuit of simplicity and minimalism; on the other, a plethora of sophisticated technologies offering alternatives to the established leaders, aiming to define the future beyond smartphones.