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Apple Design Resources Product Bezels Components Love at First Launch

We were going to create a brand to serve people, not advertise to them.

I have always tended to argue that social media makes people be brands, whereas Lorenz’s book argues that people are brands first and they forced soci

While it might seem at first glance that things like changing your work and talking about yourself are separate challenges, I see them as directly con

when someone tells me to keep writing, it feels like a command to keep living.

“What should I do with my life?!?!” Here is what I wish I’d known every time I felt lost. TOP TIP: Don’t try to figure it out all on your own. That’

Start in the future and work backward

If you pay attention, you’ll see that today’s winning brands understand the customer’s story is the only one that matters. Your most important job as

Solving a problem for your user is great, but easing their cognitive dissonance can have a much greater emotional impact. There is likely something th

Consumer behavior is never done or satisfied. One of the great things about brands is that magical products or platforms or experiences can delight cu

Consumer founders today are solving for abundance. Too much food, pollution, stimulation, and connections leads to obesity, climate change, mental hea

Formagari Typeface and Font Retail Portfolio

the answer for publishers in the age of AI is no different than it was in the age of Aggregators: build a direct connection with readers. This, by ext

If the media is fragmented, how would you define the fragment that you are inhabiting yourself?It’s interesting. Last week we talked with Flynn McGarr

Could you give me some examples of — I don’t want to say AI-safe or AI-proof — but the types of journalism that are going to be the most robust in the

David Lynch: “Ideas are like fish. If you want to catch little fish, you can stay in the shallow water. But if you want to catch the big fish, you’ve

If you touch an idea too much without actually making it, just like a dough or plaster, it dies. I think it’s better to make and bake it and throw it

We’ve replaced time in the field with time on our phones. What we now call experience is the weighted average of our own and the residue of what other

Four shifts, and notice what they have in common.Oral defense. A student sits with the work and answers for it live. You cannot outsource what you hav

HEY Email

A good life doesn’t ask you to be good at everything. It asks you to find the small circle where you have unusual leverage, and to be peacefully avera

My father was a Sarkari Babu (government officer with basic salary) his entire life, he was at one job throughout his life. He drove a Bajaj scooter