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design is the embodiment of values. Design is the ultimate commitment to or compromise of one’s values. And this is how we go about the world. We make
When Times New Roman appears in a book, document, or advertisement, it connotes apathy. It says, “I submitted to the typeface of least resistance.” Ti
When evaluating a company, one of my favorite questions to ask is whether it has an aesthetic. We don’t talk about aesthetics as the highest form of
13 Creative Commandments: 1. Talent is an important differentiator, but talent needs to put in the hours to excel. 2. Question everything. Question wh
“In the past, jobs were about muscles. Now they’re about brains, but in the future, they’ll be about the heart.”
Arne Bahlo
I have always tended to argue that social media makes people be brands, whereas Lorenz’s book argues that people are brands first and they forced soci
While it might seem at first glance that things like changing your work and talking about yourself are separate challenges, I see them as directly con
Start in the future and work backward
If you pay attention, you’ll see that today’s winning brands understand the customer’s story is the only one that matters. Your most important job as
Solving a problem for your user is great, but easing their cognitive dissonance can have a much greater emotional impact. There is likely something th
The Questions Before the Questions
Consumer behavior is never done or satisfied. One of the great things about brands is that magical products or platforms or experiences can delight cu
Consumer founders today are solving for abundance. Too much food, pollution, stimulation, and connections leads to obesity, climate change, mental hea
ideas only become clear once you begin to work on them
The friction between idea and ability that AI evangelists promise to eradicate is not a problem suffered by a disadvantaged few. It’s the fundamental
the choice humanity faces in every age is between the idea of power and the power of ideas
“I would make sushi in my dreams. I would jump out of bed at night with ideas.” Leonardo Da Vinci, Michael Ferrero, and Colin Chapman all did the s
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A good life doesn’t ask you to be good at everything. It asks you to find the small circle where you have unusual leverage, and to be peacefully avera
My father was a Sarkari Babu (government officer with basic salary) his entire life, he was at one job throughout his life. He drove a Bajaj scooter
That is, be systematically ascetic or heroic in little unnecessary points, do every day or two something for no other reason than that you would rathe
Traumatisation is most usually presented as anunassailable, concrete fact, and this is where I need to be respectful. If someone brings a firmconvicti
when the trauma label has been appliedby outside mores – when an event like an explosion, an assault or a sexual event has taken place andour culture
A leading indicator of personal growth is how curious you are able to be with all your emotions - especially the ones you weren't allowed to feel as a
a big theme from opening sessions at @bowmansschool is the importance of paying attention to your feelings a few people have said they don't have acc
How to be more emotionally intelligent (without trying so hard) 🧵 for @threadapalooza
The most competent people I know are pretty good at basically anything they put their minds to, because they just design a process and run it. I think
Even if, for a while, I feigned hatred of rock and roll, that only made sense on the presumption of its continued reign. Much the same could be said a
To be honest, my appetite for this sort of online blowup diminishes hourly. Though I’m as prone to schadenfreude as any other media professional tryin
We can always opt out of this arrangement, of course, and live happily in meatspace, but that is precisely the point: Offline we exist by default; onl
