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Apple Design Resources Product Bezels Components Love at First Launch

design is the embodiment of values. Design is the ultimate commitment to or compromise of one’s values. And this is how we go about the world. We make

When Times New Roman appears in a book, document, or advertisement, it connotes apathy. It says, “I submitted to the typeface of least resistance.” Ti

The essence of positioning is sacrifice. You must be willing to give up something in order to establish that unique position. Nyquil, the nighttime co

AUFI: What’s one piece of advice you’d give to a brand in 2026?Dan: Make something genuinely great and tell people about it clearly.

Great positioning takes into account all of the following: The customer’s point of view on the problem you solve and the alternative ways of solving t

We were going to create a brand to serve people, not advertise to them.

Arne Bahlo

I have always tended to argue that social media makes people be brands, whereas Lorenz’s book argues that people are brands first and they forced soci

While it might seem at first glance that things like changing your work and talking about yourself are separate challenges, I see them as directly con

when someone tells me to keep writing, it feels like a command to keep living.

“What should I do with my life?!?!” Here is what I wish I’d known every time I felt lost. TOP TIP: Don’t try to figure it out all on your own. That’

Start in the future and work backward

If you pay attention, you’ll see that today’s winning brands understand the customer’s story is the only one that matters. Your most important job as

Solving a problem for your user is great, but easing their cognitive dissonance can have a much greater emotional impact. There is likely something th

The Questions Before the Questions

Consumer behavior is never done or satisfied. One of the great things about brands is that magical products or platforms or experiences can delight cu

Consumer founders today are solving for abundance. Too much food, pollution, stimulation, and connections leads to obesity, climate change, mental hea

Formagari Typeface and Font Retail Portfolio

the answer for publishers in the age of AI is no different than it was in the age of Aggregators: build a direct connection with readers. This, by ext

If the media is fragmented, how would you define the fragment that you are inhabiting yourself?It’s interesting. Last week we talked with Flynn McGarr

Could you give me some examples of — I don’t want to say AI-safe or AI-proof — but the types of journalism that are going to be the most robust in the

That is organizational imagination at work: protecting an unfamiliar option long enough to tell the difference between a bad idea and an early one.

ideas only become clear once you begin to work on them

The friction between idea and ability that AI evangelists promise to eradicate is not a problem suffered by a disadvantaged few. It’s the fundamental

the choice humanity faces in every age is between the idea of power and the power of ideas

“I would make sushi in my dreams. I would jump out of bed at night with ideas.” Leonardo Da Vinci, Michael Ferrero, and Colin Chapman all did the s

HEY Email

A good life doesn’t ask you to be good at everything. It asks you to find the small circle where you have unusual leverage, and to be peacefully avera

My father was a Sarkari Babu (government officer with basic salary) his entire life, he was at one job throughout his life. He drove a Bajaj scooter