design

Colour palettes pulled from the full range of Dieter Rams Braun products. By @cgpov https://t.co/BJUr0czmsn... See more

“Design should also be sensual and exciting.”

We need a new definition of scale that is not about the production volumes of a material but the proliferation and exchange of knowledge. From scaling up to scaling out – or perhaps from scaling up to skilling up.

What is a brand?

Firstly, here is what it is not…

: A logo

: A product

: A fancy office

The best definition I ever heard is this…

A brand is the most valuable piece of real estate in the world: a corner of someone’s mind.

In reality, a brand only ever exists in the minds of customers.

And there’s a further nuance.

A brand’s value isn’t determined solely by ... See more

If you're small, you're in a position where it's to your advantage to be weird—you can have a point of view that the big tech companies never could. In the world of chairs—you're not going to build a cheaper chair than Ikea. Why not build something they couldn't—like a more interesting one?